Assistant Manager Research at Kenya Tourism Board

Position Summary  

Kenya Tourism Board – KTB seeks to recruit competent individuals to fill the following positions: KTB Assistant Manager Research. 

Brief About Kenya Tourism Board (KTB) 

Kenya Tourism Board (KTB) is a State Corporation established under the Tourism Act whose mandate is to market Kenya as a tourist destination locally, regionally and internationally. KTB’s marketing strategy includes inspiring the world through a powerful brand Kenya by digital marketing programs that takes advantage of the latest technology and research-based strategies. The position(s) above is key in order to deliver on this strategy and for Kenya to compete effectively with other destinations. 

Key Responsibilities:  

• Assist in developing and implementing KTB’s Research strategy, policies, mission and vision 
• Prepare the Research budget for approval.  
• Undertake monitoring and evaluation of marketing performance.  
• Ensure timely and efficient implementation of Research strategy and Annual Work Plan (AWP) and ensure that departmental performance targets are set and achieved. 
• Implementing policies to ensure that Research is effectively used to support the business objectives of KTB to increase productivity and increase results in order to ensure internal and external customer satisfaction and ensure seamless interdepartmental linkages.  
• Identify process improvements in Research that reduce cost, improve quality and allow for the more efficient usage of organizational resources.  
• Implement Quality Management System within the Research unit.  
• Support the assessment of market or product opportunities through delivery of relevant and timely market intelligence  
• Support the analyzing of customer needs and customer satisfaction through specific market research projects: quantitative and qualitative analysis to include client segmentation and making recommendations based on research.  
• Ability to mine and analyse marketing data from research as an added advantage  

Key Qualifications and Experience  

The ideal candidate must possess the following:  

• Six (6) years’ relevant experience  
• Bachelor’s Degree in Research Applications, Mathematics, Statistics & Economic or its equivalent  
• Master’s Degree Research Applications, Statistics, Economic, Business Administration or its equivalent  
• Certificate in project management, monitoring and evaluation or any relevant field  
• Management course lasting not less than four (4) weeks from a recognized institution will be an added advantage  
• Proficiency in Computer Applications