Branch Representative - Eldoret Branch at CDL Human Resource

Job Purpose Statement  

• To oversee the branch office including its operations and staff and ensuring that branch performance targets are met.

Key duties and responsibilities

• Raise the company’s profile and enhance its visibility by positioning it strategically in the region.
• Develop effective Sales strategy and creating a sustainable and comprehensive sales plan.
• Develop effective Marketing strategy and creating a sustainable and comprehensive marketing plan.
• Gather market intelligence for the region, advising the Head of Marketing on business opportunities and areas of improvement.
• Develop an effective client management plan, including an up-to-date client portfolio and subsequently, client-retention initiatives, while minimizing attrition.
• In liaison with the marketing team, participate in product development, advising on what works in the respective area of operation.
• Preparation of branch-related statistics and sales reports as required.
• Analyze branch-related data and ensure all relevant issues relating to branch operations are identified and communicated to relevant stakeholders.
• Manage branch budget and minimize costs and expenses.
• Supervise and evaluate the performance of direct report.
• Adherence to the Service Charter.
• Any other duties as may be assigned from time to time, related to your skills, qualifications, experience and in promotion of teamwork and collaboration in the company.

Key Result Areas

• Branch performance (Regional Sales Targets)
• Customer Satisfaction Index

Requirements

Education

• Degree in business-related course from a recognized university (Essential)
• Diploma in Insurance or related insurance course (Desirable)

Knowledge and Skills

• Excellent knowledge of the insurance industry
• Sound commercial awareness
• Strategic thinker
• Strong interpersonal skills
• Good communication skills

Experience

• At least 5 years’ relevant experience in the insurance sector, 2 of which should be in branch management
• Demonstrable experience in sales and marketing of insurance products