Branding and Signage Sales Executive (3 Positions) at HCS Affiliates Group

• Our client seeks to recruit Branding and Signage Sales Executives who will be Responsible for selling branding and signage solutions to businesses, organizations, or individuals. He/ she will focus on understanding customer needs, providing customized recommendations, and managing the sales process from lead generation to closing deals. Both sales skills and a basic understanding of design and production processes related to signage and branding materials are key.

Key Responsibilities:

Sales & Lead Generation:

• Identify potential clients through research, networking, and cold calling.
• Generate new business leads and maintain a strong pipeline of prospects.
• Establish and maintain relationships with key decision-makers in target industries.
• Meet or exceed sales targets and quotas.

Client Consultation & Relationship Management:

• Conduct meetings or calls with clients to understand their branding and signage needs.
• Provide expert advice on product offerings such as outdoor signage, vehicle wraps, digital displays, branding and more.
• Develop tailored proposals and presentations to meet client specifications.
• Foster long-term relationships by providing exceptional customer service.

Proposal & Quotation:

• Prepare and present cost estimates and quotes to clients.
• Collaborate with design and production teams to ensure the feasibility and quality of projects.
• Negotiate pricing and terms to close sales deals.

Project Coordination:

• Oversee the execution of projects once contracts are signed, ensuring deadlines and quality standards are met.
• Act as the liaison between clients and the design/production team.
• Monitor client satisfaction throughout the project to ensure retention and repeat business.

Market Research:

• Stay up-to-date on industry trends, competitors, and new products.
• Conduct market research to identify new sales opportunities.

Sales Reporting & Administration:

• Maintain accurate records of sales activities, pipeline, and client communications.

Prepare regular sales reports for management.

• Use CRM software to track client interactions, manage sales opportunities, and forecast revenue.

Branding Expertise:

• Develop a thorough understanding of different branding elements (logo design, brand colors, typography, etc.).
• Advise clients on how best to incorporate signage into their overall branding strategy.

Skills & Qualifications:

• Proven sales experience, ideally in the signage, printing, or advertising industry.
• Strong knowledge of branding, signage materials, and production processes.
• Excellent communication and interpersonal skills.
• Strong negotiation skills with a customer-focused approach.
• Ability to understand and meet client needs through consultative selling.
• Experience in developing and presenting sales proposals and quotes.
• Proficient in CRM software and Microsoft Office Suite.
• Ability to work independently and as part of a team.
• Strong problem-solving and organizational skills.

Education & Experience:

• Bachelor’s degree in Business, Marketing, Graphic Design, or a related field is preferred.
• Minimum of 3-5 years of experience in sales or account management (preferably in the signage, branding, or related industries).