CDL was founded in early 2003 by its current Managing Director Lucy Mmari.Within her 14 year tenure in a well established logistics company, She honed her skill in human resources management and thereafter started CDL.
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Business Development Executive – Certified Training Programs
We are looking for a dynamic and results-driven Sales Executive to promote and sell our portfolio of certified professional training programs. The ideal candidate will have a passion for education and upskilling, strong interpersonal skills, and a proven track record in B2B or B2C sales.
Key Responsibilities:
Identify and target potential clients (individuals, corporates, and institutions) for certified training programs.
Develop and maintain a strong pipeline of prospects through cold calling, networking, referrals, and digital channels.
Conduct client presentations to showcase the benefits and outcomes of our certified training offerings.
Understand client training needs and recommend appropriate solutions from the available courses.
Close sales, negotiate contracts, and meet or exceed monthly revenue targets.
Follow up with leads and nurture relationships for repeat business.
Coordinate with the training team to ensure seamless onboarding and client satisfaction.
Maintain accurate records of sales activities.
Provide regular feedback to the marketing team to improve campaign effectiveness.
Requirements
Qualifications & Skills:
Degree in Sales, Marketing, Business, HR, or a related field.
2+ years of experience in sales, preferably in training, or professional services.
Strong communication, persuasion, and negotiation skills.
Proficiency in MS Office and CRM tools.
Ability to work independently and as part of a team.
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