Business Development Manager at APA Life Assurance Company Ltd

KEY PRIMARY RESPONSIBILITIES

Sales and Revenue Generation:

• Drive uptake of APA’s bundled insurance solutions across priority segments (e.g. agriculture, MSMEs, informal workers).
• Deliver monthly and annual GWP targets aligned to APA’s growth trajectory 
• Track and report on policy volumes, channel performance, and client retention.

Challenge and Partner Management: 

• Identify, on board, and manage relationships with aggregators (e.g., SACCOs, fintechs, agri-platforms, NGOs).
• Coordinate with Training & Channel Enablement to ensure partner readiness and the Successful deployment of Smart Mobilizer.
• Negotiate commercial terms and co-financing models with strategic partners to secure mutually beneficial agreements.

Client Engagement and Field Activation:

• Conduct field visits, partner activations, and client sensitization campaigns to promote awareness and engagement.
• Gather client feedback and market intelligence to inform product refinement and channel strategy.
• Champion APA’s client-first approach, ensuring inclusive outreach and solution alignment.

Reporting and Coordination:

• Maintain accurate records of partner engagements, pipeline status, and field activities to ensure timely and effective management.
• Collaborate with operations, innovation, and finance teams to ensure seamless on boarding and policy administration.
• Participate in quarterly reviews, planning sessions, and donor reporting as needed.

Performance Targets

• Deliver segment-specific GWP targets (e.g. Kenya Shillings 150M by 2026).
• Activate and manage 10+ strategic partners across assigned regions.
• Support on boarding of 100+ Smart Mobilizers and partner staff.
• Achieve client retention and satisfaction benchmarks across channels.

ACADEMIC QUALIFICATIONS

• Bachelor’s degree in insurance, Agribusiness, Sales, or related field; master’s preferred.

JOB SKILLS AND REQUIREMENTS

• Network Builder & Closer: Exceptional at cultivating relationships and converting them into high-value partnerships. Knows how to open doors—and close deals.
• Commercially Agile: Thrives in dynamic environments, quickly adapting to shifting partner needs, market signals, and product opportunities.
• Opportunity Spotter: Possesses an “eagle’s eye” for untapped markets, emerging aggregators, and catalytic moments others might miss.
• Relentless Results-Driven: Operates with urgency and ownership—considers the job done only when the numbers are closed and the impact is real.
• Tenacious & Resourceful: Doesn’t drop the ball. Follows through with discipline, creativity, and a bias for execution.
• Curious & Insight-Led: Asks the right questions, listens deeply, and uses insights to tailor solutions that resonate with clients and partners.
• Collaborative Team Player: Works seamlessly across functions, geographies, and personalities to deliver shared success.
• Purpose-Driven: Anchored in APA’s mission to protect livelihoods and empower underserved communities.

PROFESSIONAL QUALIFICATIONS

• Relevant certifications in insurance, agriculture, or financial inclusion are an added advantage.

EXPERIENCE

• Minimum 5 years in business development, sales, or channel management in insurance, agriculture, or financial inclusion.
• Proven track record of revenue growth and strategic partnership management.
• Experience with insure techs, social enterprises, or donor-funded programs is a strong advantage.
• Strong communication, negotiation, and stakeholder engagement skills.
• Willingness to travel regionally.