Communications Manager at Absa Bank Limited

Key responsibilities

 Strategic communications execution

• Support the development and implementation of Absa Kenya’s communications strategy and annual plan to drive the business objectives.
• Coordinate content pipelines across internal and external channels.
• Translate business priorities into clear, compelling messages that drive awareness and engagement.

Media relations & reputation management

• Build and maintain strong relationships with key journalists, online publishers and editors.
• Prepare press releases, media statements, Q&As, and talking points.
• Track media coverage, sentiment, and emerging issues to inform reputation insights.
• Support the Senior Communications Manager in managing reputational risk and issue response.

Leadership & subject matter experts communications

• Develop talking points, speeches, and thought-leadership content for leaders.
• Support leader visibility through internal platforms, LinkedIn, and external engagements.
• Curate content that amplifies Absa’s leadership in innovation, sustainability, and inclusion.

Internal communications & culture building

• Plan and deliver internal campaigns that reinforce culture, purpose, and strategy.
• Manage internal channels to ensure fresh, relevant content.
• Partner with human capital, operations, CX, and transformation teams to embed change and engagement messaging.

Sustainability & impact storytelling

• Partner with the Absa Foundation and Sustainability teams to tell impact stories.
• Translate ESG and community initiatives into relatable narratives for media, employees, and stakeholders.
• Support production of sustainability highlights, newsletters, and external-facing reports.

Content development

• Create and edit multimedia content for owned and earned platforms to support the business.
• Ensure consistency of tone, message, and brand voice across all materials.
• Track engagement analytics and audience insights for continuous improvement.

Governance & reporting

• Ensure all communication aligns with Absa Group policies and approvals.
• Manage agency coordination, budgets, and reporting requirements.
• Provide regular updates and insights to the MCA leadership.

Required skills and competencies

• Collaborative mindset with a strong sense of ownership
• Strong stakeholder management and interpersonal skills
• Excellent writing, editing, and presentation abilities
• Media relations and issues-handling expertise
• Analytical and attention to detail
• Creative thinking and adaptability
• High professional maturity and judgement

Qualification Requirements

• Bachelor’s degree in communications, Public Relations, Journalism, Marketing
• Demonstrated experience managing media, internal comms, and thought leadership programmes
• A master’s degree in related field is added advantage 

Experience Requirements

• Minimum of 5-7 years’ experience in Communications with at least 3 of those in a managerial role
• Member of a professional network such as PRSK