Content Creator at Smart Applications International Ltd

Job Purpose:

This role is expected to build a brand identity and online presence through the creation and dissemination of multimedia content online. This involves developing content strategies, writing articles and features, growing an online community, and tracking that community's growth, among other duties.

Key Responsibilities and Accountabilities:

• To actively participate and lead in developing and executing Smart content plan that is not only engaging but also in line with the brands image and objectives
• Develop, write, and deliver persuasive copy for the website, email marketing campaigns, sales collateral, videos, and blogs inclusive of overall responsibility on the Smart Newsletter Content and distribution
• To collect, monitor and analyze social and website metrics, and make improvements accordingly.
• Develop and align customized and targeted messages, proposals to specific market segments.
• Manage the distribution of Smart content across while achieving localization of processes and content to ensure consistency across regions
• Serve as editor-in-chief for all content to ensure quality, clarity, and consistency
• Stay updated on industry trends and adjust the content strategy as needed
• To collaborate with departmental leaders creating promotional concepts that elevate Smart brand visibility.
• Create and publish engaging content across all official Smart distribution channels.
• Writing, editing and proof-reading content inclusive of proposal documents, pitching decks and Introductory Letters to clients.
• Develop an editorial calendar with a clear plan of action in both standalone projects and collaborative projects
• Ensure compliance with law on all written, print, and digital content. (e.g. copyright and data protection)
• Participate in development of Social Media Policy with a clear Crisis Management Plan
• Provide editorial, creative, and technical support to team members and whenever called upon
• To demonstrate value for money and impact on brand equity through targeted marketing themed content.
• Develop scripts for highlighting talking points during interviews, video-shoot and related pre-recorded content.

Qualifications:

• Holder of a Bachelor’s degree in Journalism/ Marketing/Communication or any other relevant field.
• Has an in-depth understanding of content marketing tactics, such as SEO, digital advertising, and social media marketing
• Strong Google Analytics, WordPress, and Adobe Indesign skills
• Proven work experience as a Content creator (Min of 2 years with evidence of work done).

Skills, Knowledge, and Abilities:

• Ability to develop content that provokes engagement
• Copy Editor
• Demonstrated ability to lead content marketing campaigns
• Excellent written and verbal communication skills
• Ability to analyze website traffic and users’ engagement metrics
• Hands on experience with MS Office and WordPress
• Quick learner with demonstrated product knowledge and professionalism.
• Familiarity with social media tools
• Excellence in problem solving skills
• Excellent communication and interpersonal skills – both written and verbal.
• Self-starter with possession of self-management and self-drive to complete tasks and engage customers.
• Proactive and highly organized, with strong time management and planning skills.
• Ability to work under tight deadlines, heavy workloads and remain calm under pressure with a high degree of individual responsibility, all of which are implicit with the position.