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  • Posted: Aug 11, 2025
    Deadline: Not specified
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  • Summit Recruitment & Search was established in 2009 to address the recruitment, mass recruitment, executive search, outsourcing and training needs of companies based in Kenya or wanting to enter the Kenyan, East African, South African and African market. We have a leading proven track record in our field in South Africa, Uganda, Ethiopia, Tanzania, Rw...
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    Copywriter

    This individual will be responsible for creating compelling content across various platforms such as websites, social media, and marketing campaigns. The role includes implementing effective SEO strategies to boost online visibility, managing guest review channels, and producing content for third-party platforms. The ideal candidate should hold a Bachelor’s degree in English, Journalism, or a related field, possess a minimum of 3 years of experience as a Content Writer or Copywriter, and exhibit expertise through a diverse writing portfolio of published articles. Exceptional copywriting skills coupled with a creative touch are essential for this role.

    Key Responsibilities:

    • Write diverse content for the website, blogs, social media, press materials, sales collateral, newsletters, etc.
    • Produce well-researched, keyword-driven content to boost organic traffic.
    • Create optimized and engaging title tags and meta descriptions to increase click-through rates.
    • Develop clear and innovative headlines and body copy.
    • Write high-quality blog posts on industry-relevant topics.
    • Create, execute, and maintain a newsletter content calendar.
    • Ensure consistency in writing style, tone, and branding across all materials.
    • Collaborate with graphic designers to align written content with the brand’s visual identity.
    • Monitor and respond to online guest reviews.
    • Research and organize sources and information effectively.
    • Collaborate and brainstorm with the team for new content strategies and ideas.
    • Edit and proofread content produced by other team members.
    • Develop and manage content for third-party platforms.

    Qualifications:

    • Must have a Bachelor’s degree in English, Journalism, or a related field.
    • Must have a minimum of 5 years of experience as a Content Writer, Copywriter, or in a similar role.
    • Proven experience with a strong portfolio showcasing published articles and writing styles.
    • Exceptional copywriting skills with a creative flair.
    • Dynamic and adaptable, able to write in various styles suitable for different audiences.
    • Familiarity with content management systems, such as WordPress.
    • Solid understanding of SEO principles and content optimization techniques.
    • Excellent English writing and editing skills.
    • Ability to multi-task and communicate effectively.
    • Driven, self-motivated, and organized.

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