Highlands is a Kenyan company manufacturing and marketing non-alcoholic beverages, with a history spanning 69 years.
A Pioneer of the East African beverages industry, Highlands has been transformed from a small family factory to a category leader with an "own-brand" portfolio that spans the major beverage categories and consumer segments of the market.
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Brand Identity: Oversee the development and maintenance of the brand identity, including logo, color palette, typography, and visual language.
Design Leadership: Develop high-quality design assets, such as packaging, advertising materials, digital graphics, and social media content. Create branding materials such as logos, typography, and color schemes to ensure brand consistency.
Brand Identity Management: Maintain and enforce the brand's visual guidelines to ensure all marketing materials align with the company's identity. Update branding assets as needed to keep the brand image modern and relevant.
Digital Marketing: Develop and execute innovative digital marketing campaigns, including social media, email marketing, and content marketing.
Social Media Management: Manage the company's social media channels, creating engaging content and building a strong online community.
Performance Tracking: Analyze the performance of design assets, such as engagement rates for social media posts or click-through rates for digital ads, to refine future designs based on feedback and data.
Budget Management: Manage the creative and design budget, ensuring efficient all.
Qualifications
Bachelor's degree in graphic design, Marketing, or a related field.
Proven track record of leading creative campaigns and delivering exceptional results.
Strong understanding of branding, marketing, and advertising principles.
Proficiency in design software, such as Adobe Creative Suite (Photoshop, Illustrator, In Design).
Excellent project management and organizational skills.
Gmail
Yahoomail