Deputy Manager, Communications at BRAC

Deputy Manager, Communications, BIHBV

• The Deputy Manager, Content and Campaigns, will be responsible for providing strategic communications support to BRAC International Microfinance (BI MF) and its seven microfinance entities in Asia and Africa.

Key Responsibilities:

• Strategy: Support the implementation of the BI MF communications strategy. Plan, design and execute communications strategies for BI MF’s seven microfinance entities to promote effective communications with external and internal audiences.
• Media relations: Write, produce and disseminate media packets, news releases, FAQs, briefing notes about BI MF’s operations and impact in the region. Work closely with country leadership teams to identify and mitigate reputational risks, enhance stakeholder engagement efforts, and clearly communicate the long term development impact of BI MF.
• Content development: Support the development of a range of contents for various platforms including website and social media. Write and edit human impact stories, scripts for videos, blogs, case studies, factsheets, capacity statements, and annual reports. Maintain an editorial calendar and oversee the monthly and yearly content production process.
• Campaigns and events: Support the design and execution of integrated communication campaigns using evidence and research supported by creative and inspiring content about country and global issues. Support the planning and execution of national and regional level events.
• Social media: Support the design and execution of a social media strategy to enhance BI MF’s visibility and engagement. Consistently monitor social media trends and analytics, adjusting strategies accordingly.
• Design: Collaborate with design teams to create visually appealing materials consistent with BI MF's branding. Work with internal and external design resources to produce graphics and visual content.
• Knowledge and working proficiency in design software such as InDesign, Illustrator, and Photoshop and Canva is required.
• Social and behaviour change: Provide creative planning and execution support to develop social and behaviour change materials in coordination with internal and external design teams, product, impact and social performance experts and various functional leads of BI MF.
• Internal and executive communication: Support the development of organisational messaging and positioning, develop and update talking points and speeches for leadership. Coordinate closely with HR to organise staff-focused campaigns across 8,000 staff of BI Microfinance.
• Project management and collaboration: Collaborate with global communications teams to ensure consistency in messaging and brand representation, social media calendars and key campaign initiatives. Document best practices and coordinate with cross-functional teams to align communication efforts with organisational goals.
• Supplier and partner engagement: Effectively manage partnerships with creative agencies, photographers, filmmakers, graphics designers, event management firms to procure services for communication campaigns and events.
• Team leadership: Provide support to country communications teams in Asia and Africa and build their capacity on creative writing, content production, design, etc. Foster a culture of continuous learning and innovation within the communications team, encouraging the exploration of new tools and strategies.

Safeguarding Responsibilities:

• Ensure the safety of team members from any harm, abuse, neglect, harassment and exploitation to achieve the programme’s goals on safeguarding implementation. Act as a key source of support, guidance and expertise on safeguarding for establishing a safe working environment.
• Practice, promote and endorse the issues of safeguarding policy among team members and ensure the implementation of safeguarding standards in every course of action.
• Follow the safeguarding reporting procedure in case any reportable incident takes place, encourage others to do so.

Educational & Experience Requirements:

• Media and Communications/ International Development / Development Studies/Journalism/Marketing
• Minimum 3 years of experience in development communications in a relevant role.

Required Competencies:

• Knowledge: Development communications, Social and Behaviour Change Communications, contemporary communication practices and platforms, social media analytics, microfinance, financial inclusion, global development issues and non-profit sector.
• Skills: Strategic communication, project management, event management, social media content development, public speaking, creative writing, technical writing, blogging, visual storytelling, design software (indesign and adobe creative suite), photography, video editing, google suites, presentations, excel
• Competencies: Facilitating group meetings, developing work and project plans, setting priorities, meeting deadlines, relationship building, empathy, stress management, analytical thinking.