Digital Lead Conversion Manager at Summit Recruitment and Search

Responsibilities

• CRM & Targeting – Use HubSpot CRM to segment resident markets by demographics, past behavior, and location, building targeted distribution lists.
• Campaign Creation – Design, automate, and execute last-minute deal campaigns (flash sales, exclusive resident offers, distressed inventory promotions) using multi-channel strategies across WhatsApp, social media, and email.
• AI-Driven Lead Generation – Integrate agentic AI tools into HubSpot workflows to identify, nurture, and qualify leads in real time, combining AI automation with human follow-up.
• Performance Optimization – Monitor campaigns with analytics and A/B testing, refining strategies for higher engagement and conversion while ensuring GDPR and local data privacy compliance.
• Lead Management & Team Leadership – Lead sales consultants, assign AI-generated leads for personalized follow-up, and train teams for high-touch conversions.
• Collaboration with Revenue Management – Work closely with revenue teams to identify inventory gaps and create compelling, urgency-driven offers to maximize occupancy and RevPAR.
• Innovation & Continuous Improvement – Stay updated on AI, CRM, and digital marketing trends, iterating systems with feedback loops to improve efficiency and competitiveness.

 Qualifications and Experience:

• Bachelor’s degree in Business, Marketing, Hospitality Management, or a related field; Master’s degree or certifications in CRM/digital marketing preferred.
• Minimum 5-7 years of experience in sales management, preferably in the hospitality or tourism industry, with a proven track record in lead generation and revenue growth.
• Demonstrated success in managing last-minute or flash sales campaigns targeting local/resident markets.
• Hands-on experience with HubSpot CRM, including campaign automation, list segmentation, and workflow building; certification in HubSpot Sales or Marketing Hub is highly desirable.
• Proficiency in integrating AI tools (e.g., agentic AI frameworks like chatbots or automation platforms) with CRM systems; experience with tools like Zapier, Dialogflow, or similar for layering AI into workflows.
• Strong knowledge of digital distribution channels, including WhatsApp Business API, social media advertising (Meta Ads, LinkedIn Campaign Manager), and email marketing platforms.
• Exceptional leadership and micro-management abilities, with a hands-on approach to team development and performance optimization.
• Excellent communication and interpersonal skills, capable of building rapport with team members, customers, and stakeholders.
• Ability to thrive in a fast-paced environment, handling urgency-driven last-minute sales while maintaining strategic oversight.