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  • Posted: Nov 20, 2024
    Deadline: Nov 22, 2024
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  • Kimisitu Sacco was formed in March 1985 by a group of Staff from ICRAF. The society was formed mainly to promote thrift among its members by affording them an opportunity for accumulating their savings; and to thereby create a source of funds from which loans can be made to them exclusively for provident and productive purposes, at fair and reasonable rates ...
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    Digital Marketing Intern

    Content Development and Management:

    • Facebook: Manage posts, stories, and ad campaigns aimed at engaging our audience and driving membership recruitment, deposit mobilization, and loan sales.
    • Website: Regularly update content, optimize for SEO, and ensure a user-friendly experience that promotes our products and services, enhancing share capital contributions and loan uptake.
    • LinkedIn: Share professional content that showcases Kimisitu Sacco’s achievements, opportunities, and industry insights, with a focus on attracting new members and investors.
    • X (formerly Twitter): Engage with followers through timely updates, discussions, and industry news, and utilize X Spaces for interactive sessions that drive deposit mobilization and membership growth.
    • Instagram: Curate visually compelling content that highlights the Sacco’s culture, events, and member success stories, aimed at increasing brand loyalty and attracting new members.
    • TikTok: Create engaging short-form videos to capture the attention of a youngerdemographic, promoting loan products and membership benefits to expand our reach.
    • YouTube: Produce and manage video content that provides value to our members, such as educational videos, testimonials, and webinars, with a focus on increasing share capital contributions and loan sales.
    • SEO and Website Management: Ensure the website is optimized for search engines with up-to-date content that drives member sign-ups, deposit growth, and product engagement.
    • Trend Monitoring: Stay informed on the latest digital marketing and social media trends, including TikTok and YouTube marketing strategies, to keep Kimisitu Sacco at the forefront of the digital landscape.
    • Collaboration: Work closely with the marketing team to ensure social media activities are aligned with overall marketing objectives, particularly in relation to our KPIs.
    • Community Engagement: Actively engage with followers, respond to comments and inquiries, and build a loyal online community that supports deposit mobilization and membership retention.
    • Content Calendar: Develop and maintain a content calendar to ensure consistent,
    • relevant, and timely posting across all platforms, aligned with our key performance
    • indicators (KPIs).
    • Analytics and Reporting: Utilize tools such as Google Analytics, Facebook Insights, and LinkedIn Analytics to track and report on performance metrics related to membership recruitment, deposits, share capital contributions, and loan sales.

    Knowledge: Qualifications & Experience

    • Pursuing or recently completed a Diploma or Degree in Digital Marketing, Marketing, Communications, Business Administration, Journalism, Public Relations, or a related field.

    Personal Attributes required for this role:

    • Social Media Expertise: Familiarity with platforms like Facebook, LinkedIn, X,
    • Instagram, TikTok, and YouTube. Content Management Systems (CMS): Basic knowledge of WordPress or similar
    • tools. SEO Knowledge: Understanding of search engine optimization and keyword research. Social Media Management Tools: Experience with tools like Hootsuite or Buffer. Graphic Design: Basic skills in tools like Canva or Adobe Photoshop. Video Editing: Basic proficiency in software like Adobe Premiere or iMovie. Analytics Tools: Familiarity with Google Analytics, Facebook Insights, or LinkedIn Analytics.

    Check how your CV aligns with this job

    Method of Application

    Interested candidates meeting the above requirements should apply online and send an application letter and a detailed curriculum vitae (CV) to [email protected] by 22ndNovember 2024

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