Digital Marketing Manager at Optica Ltd

Job Summary

• Optica is looking for a highly motivated and experienced digital marketing manager to join our team. The ideal candidate will have 3+ years of experience in digital marketing, with a strong understanding of social media marketing, PPC (Google Ads), and influencer marketing. They will be responsible for developing and executing digital marketing campaigns, managing budgets, and tracking results.

Key Responsibilities

• Develop, execute, and monitor Google Ads campaigns
• Responsible for fully handling all social media platforms, which includes creating social calendars and executing the schedule and posting of organic and paid posts Manage Meta Ads platform
• Identify and collaborate with influencers
• Working with graphic designer and photographer/videographer for all digital marketing content
• Liaising with various vendors needed for digital marketing works
• Using Google Analytics and other tools to monitor and report on all digital marketing efforts
• Providing frequent accurate reports with analysis and actionable insights
• Stay up to date with latest marketing trends
• Meeting deadlines and understanding what to prioritize
• Managing all internal marketing communications
• Experience: Minimum 3 years professional digital marketing experience and 6 years marketing experience.
• Salary: Ksh. 90,000 Gross