General Manager (Hospitality & Farm Experiences) at CDL Human Resource

Key Responsibilities

Marketing, Communications & Brand Experience

• Communicate, market, and position the Client's experience across digital and offline channels.
• Develop and execute marketing strategies targeting travel agents, tour operators, corporate clients, direct consumers, and strategic partners.
• Actively market and sell new and existing products, with a current focus on conferencing and
• group experiences.
• Work closely with Oxgene (or appointed digital and above the line partners) to ensure all marketing, communication, and online booking platforms are functional, updated, and optimized for conversions.
• Oversee content development, storytelling, and brand consistency across websites, social media,and partner platforms.

Guest Experience & Engagement

• Host, engage, and manage guest relationships from initial inquiry and booking through arrival,stay, and post-departure follow-up.
• Manage the clients outdoor experiences including camping & hiking activities.
• Ensure a high-quality, personalized guest experience for both physical and online engagements.
• Collect and analyze guest feedback to continuously improve services, offerings, and experiences.

Business Development & Partnerships

• Develop, manage, and grow strategic partnerships with travel agents, corporates, event planners, NGOs, suppliers, and community stakeholders.
• Maintain and expand existing clientele while identifying and onboarding new customer segments.
• Develop new experiential products and packages aligned with the client's values, farm activities,and hospitality offering.

Farm Products & Market Development

• Manage and grow the customer base for farm-produced goods.
• Develop sales channels for farm products, including direct sales, partnerships, hospitality integration, and institutional buyers.
• Align farm production with market demand to optimize revenue and reduce waste.

Operations, Procurement & Compliance

• Oversee procurement and stock management for hospitality operations, farm inputs, and service providers.
• Manage supplier relationships, contract negotiations, and cost control.
• Ensure compliance with government regulations, licenses, taxes, and statutory requirements.
• Lead and coordinate the process for obtaining and maintaining organic farming certification.

Team Leadership & Internal Coordination

• Connect and coordinate different sections of the farm and hospitality operations to ensure smooth workflows.
• Provide leadership to ground staff and ensure clear reporting structures and communication channels.
• Support staff development, performance management, and operational accountability.

Financial Performance & Strategy

• Drive revenue growth across hospitality, conferencing, experiences, and farm products.
• Actively manage the cost base to improve profitability and operational efficiency.
• Support budgeting, forecasting, and performance reporting in collaboration with finance or ownership.

Requirements

Qualifications & Experience

• Bachelor’s degree in hospitality management, Business Administration, Marketing or a related field.
• Minimum 5–8 years’ experience in hospitality, experiential tourism, or integrated operations roles.
• Proven experience in sales, marketing, and partnership development.
• Strong operational and financial management skills.
• Experience working with digital marketing platforms and booking systems is an advantage.
• Knowledge of agribusiness and organic farming is a plus.