General Trade Manager at Treasure Communication Limited

RESPONSIBILITIES:

• Develop and implement sales strategies to expand the company's presence in general trade.
• Build and maintain strong relationships with distributors, wholesalers and retailers.
• Lead and manage the general trade sales team, ensuring they meet and exceed sales targets.
• Monitor market trends, competitor activities and customer preferences to identify growth opportunities.
• Optimize distribution channels and supply chain processes to enhance efficiency.
• Ensure compliance with company policies, pricing structures, trade promotions and credit terms.
• Provide regular reports on sales performance, market insights and forecasts to senior management.

KEY REQUIREMENTS:

• Bachelor's degree in Business, Marketing, or a related field.
• Minimum of 6 years of experience in general trade, preferably in FMCG.
• Strong leadership and team management skills.
• Excellent negotiation, communication, and relationship-building abilities.
• Proven track record of meeting sales targets and driving business growth.
• Ability to analyze market trends and translate them into actionable business plans.
• Proficiency in MS Office and CRM tools.