Graphic Designer at BuuPass

What You’ll Do:

• The Graphic Designer will be responsible for creating visually compelling designs that align with BuuPass' brand identity. You will work closely with the marketing and sales team to develop creative assets for various marketing channels.

Responsibilities

Communication:

• Clearly, articulate design concepts, rationale, and execution to stakeholders, ensuring alignment with project objectives and brand guidelines.
• Actively participate in design critiques, brainstorming sessions, and presentations to share ideas and gather input from cross-functional teams.
• Collaborate closely with various team members to ensure seamless integration of visual and verbal communication elements.

Content creation:

• Develop visually striking and cohesive design concepts for various communication channels, ensuring alignment with brand identity and messaging.
• Execute the production of high-quality design assets with attention to detail, consistency, and creativity.
• Continuously refine and iterate on design solutions based on feedback and performance metrics to optimize effectiveness.
• Translate complex ideas and concepts into visually compelling designs that resonate with our target audience.

Storytelling

• Use design elements to craft compelling narratives that resonate with target audiences and communicate key messages effectively.
• Employ techniques such as visual hierarchy and composition to guide viewers through a cohesive storytelling experience.

Research

• Conduct industry market research on target audience needs, trends in the industry, competitor analysis, and identify opportunities for innovative design approaches..
• Gather feedback from stakeholders and audience engagement metrics to inform design iterations and improvements.

Understanding Brand Guidelines:

• Understand the organization brand's tone, voice, and style guidelines to maintain consistency in messaging across all content across all the company’s products

Timely Delivery:

• Coordinate your work to ensure that delivery is based on the team's expectations and within the sprint duration

Qualifications:

• Diploma or degree in Graphic Design or a related field.
• Strong portfolio showcasing a range of creative design work.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Proficiency with video editing software.
• Proficiency with digital marketing content formats eg meta, Instagram TikTok, YouTube etc
• Strong understanding of design principles, typography, and color theory.
• Excellent attention to detail and ability to meet deadlines.
• Strong communication and collaboration skills.