Head of Built-In Appliances at Hotpoint Appliances Ltd

Job Purpose

• To lead and drive the Built-In Appliances business at Hotpoint, acting as the central link between procurement, sales, service, installation, marketing, exports, online, and commercial teams.
• To ensure excellent customer service and deliver sustainable growth and profitability through strategic planning, stakeholder engagement, and effective execution.

Job Responsibility and Accountability

• Develop and implement short- and long-term strategies to drive growth in the Built-In Appliances category.
• Take full ownership of the segment’s P&L, including achieving sales, gross contribution, and profitability targets.
• Lead product lineup decisions in consultation with procurement, factoring in market trends, competition, and customer insights.
• Optimize built-in appliance displays across all showrooms to maximize customer engagement and conversions.
• Maintain a robust and updated project pipeline with clear timelines and conversion tracking.
• Ensure that all built-in projects are backed by signed Memorandums of Understanding, down payments, and agreed payment terms.
• Build and maintain strong relationships with key stakeholders such as developers, architects, interior designers, quantity surveyors, and B2B clients in the residential and built-in segments.
• Resolve client issues promptly and professionally to maintain high satisfaction and brand trust.
• Work closely with the Marketing team to design and implement a tailored marketing calendar for Built-In Appliances.
• Organize product launches, exhibitions, contractor meet-and-greets, and other B2B marketing events.
• Ensure the marketing activities are within budget and deliver strong brand positioning and lead generation.
• Act as the primary coordinator for all built-in business activities across Retail, B2B, Online, Imports, Commercial, Installation, Service, Marketing, and Exports.
• Collaborate with the Online team to develop and maintain a dedicated Built-In Appliances website with full functionality and updated product listings.
• Ensure optimal inventory levels, efficient stock rotation, and minimal ageing stock in line with the business objectives.
• Act as the lead trainer for built-in appliances, conducting regular training sessions for retail, B2B, online, and installation teams.
• Manage the built-in installation team and monitor project sites to ensure timely and high-quality execution.
• Implement feedback mechanisms and conduct periodic quality checks to uphold excellence in service delivery.
• Stay fully updated on competitor activities, pricing, promotions, and product innovations.
• Provide insights to inform product introductions, pricing strategies, and market positioning.
• Any other duties as may be assigned to you by your supervisor from time to time.

Qualification

• Bachelor’s degree in Sales, Marketing, Business Administration, or related field. Equivalent relevant experience will be considered.

Knowledge, Skills and Experience required for this Role

• Minimum 8 years in a sales or category management role, with at least 3 years in a leadership position.
• Experience in managing high-value client relationships and coordinating cross-functional teams.
• Experience in project sales and working with B2B clients is an added advantage.
• Strong interpersonal, negotiation, and communication skills.
• Commercial and financial acumen with strong analytical abilities.
• Strategic thinking and execution capability.
• Ability to influence and lead cross-functional teams.
• Deep understanding of the appliances market, customer needs, and competitor dynamics.
• Technical knowledge of installation processes and standards.