Head of Sales-Check Off and Log Book Loans at CDL Human Resource

Key Responsibilities

Strategic Sales Leadership

• Develop and implement a high-impact sales strategy for Digital Loans, Check-Off and Log Book
• Loan products tailored to the Kenyan market.
• Set and deliver on sales targets, loan book growth, and customer acquisition metrics.
• Identify new market segments and opportunities for growth and product expansion.

Ecosystem Engagement & Business Development

• Build and maintain strong relationships with key players in the check-off ecosystem: public and private employers, unions, government payroll systems, SACCOs, and third-party administrators.
• Lead the development of partnerships with car dealers, asset financiers, and vehicle logbook registries to accelerate Log Book Loan origination.
• Navigate regulatory, compliance, and data-sharing requirements within ecosystem partnerships.

Operational & Team Leadership

• Build, lead, and mentor a high-performing sales team across Kenya.
• Ensure efficient end-to-end customer onboarding, KYC, and loan processing in collaboration with credit, operations, and tech teams.
• Design and implement incentive structures and performance management frameworks for sales teams.

 Innovation & Digital Sales Channels

• Champion the use of digital tools, mobile channels, and CRM platforms to scale customer acquisition and reduce operational friction.
• Work closely with product and technology teams to innovate around user experience, loan disbursement, and recovery processes.
• Monitor competitor activity and emerging trends to ensure product-market fit and pricing competitiveness.

Analytics, Reporting & Feedback Loops

• Monitor KPIs including loan origination volume, conversion rates, sales cycle times, and NPL ratios across product lines.
• Provide regular sales forecasts, pipeline reports, and actionable insights to executive leadership.
• Use feedback from the market to recommend enhancements to product design and credit risk models.

Requirements

Qualifications & Experience

• Bachelor’s degree in Business, Finance, Economics, or related field.
• Minimum of 7 years of relevant experience in sales leadership roles within microfinance, digital lending, or financial services in Kenya.
• Strong understanding of the Digital and Check-Off loan ecosystem, including government and parastatal payroll systems.
• Demonstrated success in Log Book Loans, asset-based lending, or related consumer lending products.
• Proven ability to manage sales teams, scale distribution networks, and lead B2B and B2C engagement models.
• Strong analytical skills, entrepreneurial drive, and digital fluency.