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  • Posted: Aug 11, 2022
    Deadline: Not specified
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  • Upfield is a company selling multiple brands of margarine and other food spreads, including FloraRead more about this company

     

    Innovations Marketing Manager- East and Southern Africa (ESA)

    Main Responsibilities

    • Innovation is at the heart; you work across all functions to build best tasting products that tell a story the consumer and customer cannot ignore with winning financials.
    • Own every performance element of your innovation – accountable for brand equity, strategy, performance and profitability
    • Deliver game changing brand strategy that brings the consumer into our brands and delivers loyalty and commitment to achieve business goals
    • Land brilliant execution in digital, PR and in-store – drive our brand awareness via owned and earned channels, working to create, and run successful influencer events.
    • Into the data zone – you love to dig into the data and uncover the insight jewels
    • Work to raise brand awareness/maintain image and ensure best in class across your market/Brand(s) with integrated sales & marketing plans, tools, and creative assets.
    • Steward local and global Stage and Gate process – New Product Development and Product Council meetings, including maintaining & stewarding process compliance within key cross functional partners within Brand, R&D, Supply Chain, Finance, Commercial

    Key Skills & Experiences

    • 5-8 years of job experience, preferably in brand or product ownership within FMCG environment
    • A proven track record in delivering brand growth and managing a holistic brand P&L: strategic outlook to define brand targets, sales mix, margin levers and contribution
    • A deep consumer focus, taking an audience led approach, translating insights into marketing and activation activity
    • Has a strong creative eye with the ability to articulate briefs and provide feedback with impact
    • Can work in an agile, test and learn, iterative manner as part of cross functional rapid response teams
    • A driver of collaboration, can lead a cross-functional team internally, delegate effectively and influence across levels to make things happen
    • Experience and comfort working in a highly matrixed organization with direct and regional reporting lines – aligning key stakeholders regularly to ensure the project moves forward
    • A creative problem solver who can find solutions for business challenges and ensure internal barriers do not get in the way of external success
    • Regularly challenge your own assumptions and those of your team to improve our work
    • Thrive on ‘making things happen’ and seeing ideas through to action
    • A strong drive and passion for winning!

    Education

    • Bachelor’s Degree in Marketing Highly Preferred

    Check how your CV aligns with this job

    Method of Application

    Interested and qualified? Go to Upfield on upfield.com to apply

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