Marketing and Communications Officer at ITM Kenya Ltd

Responsibilities

• Marketing Strategy and Execution (30%)
• You will develop and execute marketing strategies to promote ITM Holding’s products, services, and brand across multiple channels.
• You will manage marketing campaigns, including digital, social media, email, and traditional advertising, ensuring alignment with business objectives.
• You will analyze market trends, customer preferences, and competitor activities to refine marketing strategies and enhance effectiveness.
• Communications and Partnership Management (30%)
• You will manage internal communications to ensure consistent messaging across the organization and keep employees informed about key initiatives, updates, and achievements.
• You will develop and implement external communication strategies to enhance the company’s image, manage media relations, and increase brand visibility.
• Branding and Content Creation (30%)
• You will build and maintain ITM Holding’s brand identity, ensuring consistent branding across all platforms and materials.
• You will work with external partners, including media, influencers, and industry organizations, to strengthen the company’s market position.
• You will coordinate corporate events, conferences, and partnerships that enhance brand recognition and business development opportunities.
• You will create press releases, newsletters, blog posts, and other content that reflects ITM Holding’s mission, values, and goals.
• You will create engaging content for social media, websites, and internal communications
• Reporting (10%)
• You will collaborate with cross-functional teams to ensure marketing strategies align with broader business goals and objectives.
• You will provide regular reports on marketing campaign performance.
• You will track and report on brand health, ensuring alignment with key performance indicators (KPIs) and business objectives.
• You will provide insights and recommendations based on analytics to inform ongoing
• marketing strategy and decision-making
• You will report and escalate to management as needed.
• You will Perform any other tasks requested by your line manager

Requirements

• Profile (Knowledge, Skills, Certification and Experience)
• You have a Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
• You have at least 3 years of experience in marketing, communications, or public relations, with a proven ability to manage campaigns and enhance brand presence.
• You have strong knowledge of digital marketing, content creation, and social media management.
• You have excellent writing, editing, and communication skills.
• You are proficient in marketing tools and platforms (Google Analytics, Hootsuite,
• Mailchimp, Google Ads, etc.).
• You have the ability to generate innovative marketing ideas and effectively communicate
• them to a diverse audience.
• You have excellent project management and organizational skills, with the ability to handle multiple projects simultaneously.
• You are able to build good working relationships with colleagues at all levels
• You have high levels of accuracy and attention to detail
• You have the ability to take initiative, to work well under pressure and meet deadlines
• efficiently
• You are Pro-active, Dynamic, Honest, Discreet and Courteous.