Marketing and Storytelling Fellow at Impact Africa Network

Responsibilities

Brand & Product Messaging:

• Support in refining brand and product messaging, highlighting the value propositions of ElevateHR’s platform, payroll outsourcing, and HR consulting services.
• Tailor messaging to resonate with HR professionals seeking innovative HR solutions.

Brand Storytelling:

• Contribute to developing and executing storytelling strategies that showcase impact and client success stories.
• Craft narratives that position our startups as enablers of HR innovation and transformation.

Marketing Material Creation:

• Write engaging copy for blog posts, social media, presentations, website content, and campaigns.
• Collaborate with design and marketing teams to produce high-quality marketing materials.

Content Creation:

• Develop content that educates, informs, and engages HR professionals (blogs, case studies, articles, and testimonials).
• Support the creation and distribution of thought-leadership content in HR tech, payroll, and consulting.

Digital Marketing & Events Support:

• Assist in planning, promoting, and executing digital campaigns, webinars, and online events.
• Support post-event follow-up and engagement activities to drive community building and lead generation.

Market Research & Lead Support:

• Conduct research on related industry,  products, services, consumers and other target markets for more targeted marketing.
• Support marketing initiatives by helping generate quality leads and tracking sales pipeline performance.

General Marketing Duties:

• Manage social media content scheduling, performance tracking, and reporting.
• Participate in marketing team meetings and brainstorming sessions.
• Perform other duties as assigned to support marketing projects.

Qualifications & Skills

• Education: Recent graduate or awaiting graduation in Marketing, Communications, Business, or related field. A high school diploma with a minimum B+ (or equivalent) is required.
• Writing Ability: Strong copywriting or personal writing experience; a genuine love for storytelling and communication.
• Communication: Excellent written and verbal communication skills.
• Attention to Detail: Accuracy and consistency in content creation and execution.
• Collaboration: Team player who works well in a fast-paced, agile environment.
• Marketing Knowledge (preferred): Basic understanding of marketing principles or coursework in related areas.