Marketing Associate at Gap Recruitment Services Limited

Job Purpose: The Marketing Associate will be responsible for planning, directing, and coordinating marketing policies and programs that lead in the growth of brand equity. This will be achieved through the research of market conditions in local, regional, or national areas, by gathering information to aid in developing relevant marketing campaigns.

He/ She will work alongside various teams to develop pricing strategies with the goal of maximizing the firm's profits and share of the market while ensuring the firm's customers are satisfied also will be responsible for the execution of brand identity in accordance to set guideline.

Key Roles & Responsibilities

• Identify, develop, and evaluate marketing strategy by integration of all elements of marketing
• Formulate, direct, or coordinate marketing activities or policies to promote products or services, working team necessary to execute said objective
• Develop pricing strategies, balancing firm objectives and customer satisfaction
• Collect and analyze data on customer demographics, preferences, needs, buying habits, industry statistics and trends to identify potential markets and factors affecting product demand and positioning
• Measure the effectiveness of marketing, advertising, and communications programs and strategies against return on investments
• Execute the financial aspects of marketing, such as budgets, expenditures, research and development appropriations return-on-investment and profit-loss projections
• Negotiate contracts with developers, vendors and agents to manage portfolio growth and product distribution
• Coordinate special events or programs for promotional activities, by leveraging on existing media relationships, cultivating new contacts
• Analyze market research data for conditions and trends.
• Sales forecasting and track marketing and sales trends for strategic planning to ensure the sale

Required Skills & Qualifications

• Degree in Marketing or any business relevant field
• At least 3 years work experience in a digital marketing field with a touch of sales.
• Good relationship networks in industry media outlets.
• Experience in real estate industry an added advantage.