Marketing & Brand Lead at Petsasa

• We are looking for a creative and visionary individual to join our team as the Marketing & Brand Lead. This role entails overseeing all marketing and brand activities at Petsasa; including but not limited to managing our social media presence, developing brand content, email marketing, and ensuring brand consistency across the company — including digital channels, physical branding, and marketing materials.

Ideal Candidate

• A proactive, creative individual who can take ownership of Petsasa’s marketing function. Someone who is extremely self-driven, hands-on and organised.

Qualifications

• Bachelor’s degree in Marketing, Communication, Business, Media, or a related field, or equivalent proven experience in a similar role.
• Experience in digital marketing, social media, or brand management.
• Strong writing and communication skills.
• Ability to use basic image and video design tools.
• Familiarity with email marketing.
• Basic knowledge of Facebook Ads and Google Ads.
• Understanding of SEO basics.
• Skills in photography or content creation are a plus.

Responsibilities

• Manage Petsasa’s brand across all platforms and materials.
• Plan and execute social media, email, and digital advertising campaigns.
• Produce and oversee high-quality content, including graphics, videos, and copy, for all marketing initiatives.
• Identify, engage, and manage influencers, affiliates, and brand partners to increase reach.
• Plan and manage promotions, seasonal campaigns, and special offers.
• Analyze customer interactions online and offline, using feedback to improve messaging and campaigns.
• Oversee company communications, including announcements and media relations.
• Plan, coordinate, and represent Petsasa at events, trade shows, and conferences.
• Manage budgets for marketing campaigns, content creation, and partnerships..
• Tack marketing performance using analytics and provide actionable insights for improvement.