Marketing Manager at Workforce Africa

Job Summary:

• The Marketing Manager will be responsible for developing and executing comprehensive marketing strategies to drive customer engagement, brand awareness, and revenue growth across all our business units. This role requires a creative and strategic thinker with a strong understanding of the wine and spirits market, excellent communication skills, and the ability to manage multiple projects simultaneously.

Key Responsibilities:
Strategic Planning and Execution:

• Develop and implement integrated marketing plans that align with the company’s business goals and brand positioning.
• Conduct market research to identify trends, customer preferences, and competitive landscape to inform marketing strategies.
• Create and manage annual marketing budgets, ensuring efficient allocation of resources.

Brand Management:

• Maintain and enhance the company’s brand image across all channels and touchpoints.
• Develop and oversee brand guidelines to ensure consistency in messaging, visual identity, and customer experience.

Digital Marketing:

• Lead digital marketing efforts including SEO, SEM, social media, email marketing, and website management.
• Analyse digital metrics and performance data to optimize campaigns and improve ROI.
• Manage the company’s social media presence, creating engaging content and fostering community engagement.

Content Creation:

• Oversee the creation of compelling content for various channels including blogs, newsletters, social media, and promotional materials.
• Collaborate with designers, writers, and external agencies to produce high-quality marketing collateral.

Event Marketing:

• Plan and execute marketing events such as wine tastings, product launches, and special promotions to drive customer engagement and sales.
• Partner with the operations team to ensure seamless execution of in-store and off-site events.

Customer Relationship Management:

• Develop and implement CRM strategies to enhance customer loyalty and retention.
• Analyze customer data to segment audiences and tailor marketing campaigns accordingly.

Public Relations and Partnerships:

• Manage public relations efforts to generate positive media coverage and enhance brand reputation.
• Establish and maintain strategic partnerships with industry influencers, local businesses, and community organizations.

Sales Support:

• Collaborate with the store managers to develop promotional materials and sales tools to support their efforts.
• Monitor and report on the effectiveness of marketing initiatives in driving sales and meeting business objectives.

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience in marketing, preferably within the wine and spirits or hospitality industry.
• Proven track record of developing and executing successful marketing campaigns.
• Strong understanding of digital marketing, social media platforms, and analytics tools.
• Excellent written and verbal communication skills.
• Creative thinker with strong problem-solving abilities.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Proficiency in marketing software and tools such as Adobe Creative Suite, Google Analytics, and CRM systems.
• Passion for wine and spirits, with knowledge of industry trends and products.

Personal Attributes:

• Highly motivated and results-oriented.
• Strong leadership and team collaboration skills.
• Detail-oriented with a focus on quality and consistency.
• Ability to adapt to changing market conditions and business needs.