Marketing Officer at iPay Africa

KEY RESPONSIBILITIES

• Formulate marketing strategies including digital, advertising, communications, and creative strategies to achieve the sales targets for the organization.
• Develop and implement strategies that drive brand positioning that generates demand and interest among merchants.
• Drive brand message that is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)
• Maintain a cohesive, highly trained, motivated team sufficient to meet daily department demands, providing training, development, support, and leadership.
• Drive brand love through motivating, leading, and influencing all the staff in all the departments by being the marketing ambassador.
• Lead in the marketing research On Consumer behavior, merchant feedback, customer expectations, market insights with a goal to develop and implement Customer value proposition (CVP), share updates on pricing, competitive advantage, to improve customer experience, delivery mechanisms and content relevant to merchant acquisition and education.
• Provide active, intentional leadership to the marketing team; provide timely and constructive feedback; monitor the accomplishment of team and individual goals and objectives; foster an environment of continuous learning consistent with the needs of the organization, team, and the individual staff member.
• Coordinate Brand events, campaigns, and meeting logistics.
• Support design and direct all digital platforms and strategies, including website, mobile applications, Search Engine Optimizations and Social media assets.
• Growth in market share through increased product uptake Promotion of the brand through product communication development.
• Develop and coordinate the implementation of the marketing budget.

Operational Responsibilities

• Coordinate brand surveys as well as market intelligence and feedback.
• Coordinate the contracted marketing agencies to ensure effective service delivery.
• Review and submit reports on the implementation of the marketing strategies and work plans.
• Guide the team in the development of marketing and promotional materials.
• Conduct periodical reviews of the marketing plans to ensure the plans are aligned with the corporate Our client’s marketing strategy.

JOB SPECIFICATIONS

Education

• A bachelor’s degree in marketing, communications or social sciences field with relevant qualifications including marketing, Business Growth, customer Experience, communications and/or public relations
• Certification in Strategic Management and Leadership

Experience

• Experience in strategy development & implementation
• 3 years of marketing/product management experience
• 3 years in Digital marketing

Knowledge and Skills

• Legislations related to payments service provider and financial industry.
• Marketing principles
• Ability to use email campaigns, blogs, forums, and social media experience to generate leads.
• Understanding analytics and measuring return on Investment (ROI)
• Creative, communication, negotiation, writing and presentation skills

Personal Attributes

• Innovative strategic marketer and planner
• Business acumen
• A team player disposition
• Sharp knowledge of market trends
• Good public image and personality

Physical Demands

• Ability to travel.
• ·Flexible working hours