Marketing Officer at Nyali Capital

Key Responsibilities

Events & Training Planning & Coordination (50%):

• Plan, organize, and execute events and training sessions.
• Manage event logistics including venue booking, catering, decor and audiovisual set up. 
• Promote events through social media, email campaigns, and newsletters.
• Build and maintain relationships with SMEs, ESOs, and potential sponsors.
• Track event attendance, engagement, and feedback for continuous improvement.

Brand Creation & Community Engagement (30%):

• Develop and maintain a strong brand identity for Nyali Capital and Ecobiz Sacco.
• Create compelling content for marketing materials and social media platforms.
• Foster a sense of community among SMEs through supporting networking events and online forums.
• Manage social media presence to boost brand visibility and engagement.

Research & Impact Assessment (20%):

• Conduct research to measure the impact of funding on SMEs.
• Collect and analyze data to track business growth, job creation, and financial stability.
• Present insights and reports to internal and external stakeholders.

Key Performance Indicators (KPIs):

• Event Impact: Attendance rates, engagement levels, and participant feedback analysis.
• Brand Performance: Growth in brand awareness, social media engagement, and online community expansion.
• Research & Reporting: Quality of research insights, stakeholder satisfaction, and timeliness of report submission.

Qualifications and Experience;

• Bachelor’s degree in Marketing, Business Administration, Communications, or related.
• Proven experience in event planning, brand development, and community engagement.
• Knowledge and experience in the use of online design and creative tools.
• Experience managing social media platforms.
• Strong interpersonal and organizational skills.
• Excellent written and verbal communication skills.
• Ability to work independently and as part of a cross- functional team.
• Ability to analyze data and generate actionable insights.

If you are passionate about organizing impactful events, building brands, and engaging with SME communities, we’d love to hear from you!