Marketing Officer at Switch TV

Responsibilities:

• Responsible for planning, preparing and managing the publication and distribution of publicity materials
• Organizing a calendar of marketing events, such as promotions, exhibitions, product launches, open days or fundraising activities.
• Look for partnerships that will benefit the company.
• Researching advertising trends.
• Determining which marketing content will reach our consumers
• Coming up with marketing campaigns and implement the campaigns so as to meet marketing strategy requirements.
• Providing accurate reports and analysis to clients and company management to demonstrate effective return on investment (ROI).
• Developing projects to create content for all platforms.
• Social media marketing and website update.
• Collaborating with colleagues from across digital departments to ensure branding is consistent.
• Administration work; i.e. requisition of items or services required.
• Supporting the welfare committee and giving recommendations
• Analyse marketing campaign performance and report on key metrics (e.g., website traffic, lead generation, conversion rates).
• Represent the company at marketing events and trade shows.
• Stay up-to-date on the latest marketing trends and technologies.

 Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience). ·
• 3+ years of experience in marketing or a relevant field.
• Strong understanding of marketing principles and best practices.
• Excellent researching, writing and verbal communication skills.
• Proficient in project management and marketing automation tools (e.g., SEO tools, social media scheduling platforms).
• Experience with content creation is a plus.
• Analytical skills with the ability to track and interpret marketing data.