National Sales Manager at Frank Management Consult Ltd

Job Description

To deliver Sales Volume, Profit and Market Execution targets in the assigned territory, growing the company business whilst building long-term Brand equity of the company Brand in Kenya.

Roles & Responsibilities:

• Growing the company branded business whilst building the long-term brand equity in Kenya.
• Providing input and implement a year business plan.
• Define appropriate field sales and merchandising resource for optimum trade execution. Develop strong customer relationship including delivering of Annual Customer Plans aligned to channel plans.
• Ensuring application of programs designed to enhance consumer brand equity,
• Monitor distributor and trade pricing,
• Ensure distributor capability efficiencies, outlet execution, and expansion benchmarks and objectives are set and met through the execution of distributor plans
• Managing customer/Distributor plan periodically reviewing the performance and revising course to action as needed.
• Create and effectively communicate actions required for superior outlet execution by defining clear ownership and deadlines for all sales force.
• Managing Accounts receivables by securing credit extended to distributors with Bank guarantees and ensure DSO is within plan.
• Ensuring adherence to Company policies and principles.
• Budgeting and management of sales expenses. Ensure Asset utilization is optimal is optimal by maintaining active database for all Trade Assets in Kenya.
• Ensure cost of repairs and maintenance is optimized and value for money for the company is delivered.
• Managing third parties that support sales and merchandising activities by ensuring excellence in execution to deliver value for money for the company.

Minimum Requirements:

• Degree holder in business related field
•  MBA will be an added advantage.
• 10+ years experience in FMCG industry with at least 5 Years of experience in senior sales management.
• Must have experience in managing a sales and marketing team in the FMCG Sector.
• Hands on experience in distribution channel development with good track record of channel   management achievements in FMCG industry would be an essential competency