Retail LPG Category Manager at Vivo Energy

Job Purpose:

• To drive growth and profitability objectives for this category
• To drive the implementation and execution of Retail LPG initiatives on the forecourts and lead delivery of the LPG category plans
• Address all the day-to-day issues on LPG & Sales Team
• Ensure profitability increase of the LPG category for Vivo Energy Kenya

Principles and accountabilities:

• Manage the implementation of LPG activities in the Retail network. Address all the day-to-day issues and ensure the profitability of the LPG business.
• Lead the implementation of LPG initiatives in Retail and ensure continued success through smart monitoring of performance, and value addition to overall RCVP.
• Support and assist in the development of OU LPG category plan, and ensure these plans are effectively implemented consistently across the network.
• Monitor LPG performance within retail, including pricing and competitor behaviour, and analyze results with the Marketing team.
• Provide coaching/training/motivation of Retailers and site staff on LPG
• Compile and present LPG performance data and results analysis.
• Create a retailer Mind shift on LPG business through robust business strategies with retailers.
• Implement/Execute a robust Availability, Visibility & Active selling (AVA) initiatives on LPG at retail sites;
• Availability - Making sure Afrigas availability at sites
• Visibility - Create good Visibility of Afrigas at Site (Proper Merchandising, well-stocked cages, cage's location at sites should be more customer-facing)
• Active Selling - Active selling of Afrigas at sites. Retailer to have a dedicated LPG staff & home delivery
• Drive Sell-out Growth Initiatives for Afrigas at site level by creating programs to motivate site staff to focus on LPG sales at forecourt.
• Enhance Team Synergy between TMs/FBAMs/DSR/distributors.
• Support Customer relationship management (CRM) between distributors & Retailers.
• Support Execution of Afrigas marketing initiatives at sites
• Ensure HSSE compliance in the LPG business

Requirements
Job Knowledge, Skills & Experiences:

• A degree in Sales & Marketing
• Minimum of 3 years' experience in category management with an understanding of category management process would be an advantage
• Strong background in merchandising, purchasing, financial analysis and stock control
• Previous experience in retail operations is desirable
• Previous sales/commercial experience is desirable
• Demonstrates the ability to select, analyze and integrate consumer/shopper, customer and category information to deliver business solutions