Sales & Marketing Intern at RefuSHE

Sales & Business Development: 

• Assist in identifying and developing new sales opportunities within Kenya’s evolving retail landscape, including online marketplaces, ethical fashion stores, and corporate clients. 
• Support sales initiatives by maintaining relationships with existing customers and engaging new potential buyers. 
• Participate in trade shows, pop-up events, and exhibitions to promote Artisan Collective products. 
• Work with the team to achieve monthly and quarterly sales targets. 

Marketing & Brand Visibility: 

• Assist in executing digital marketing strategies, leveraging social media platforms (Instagram, Facebook, TikTok, and LinkedIn) to engage customers and drive online sales. 
• Collaborate on content creation, including product photography, storytelling, and influencer partnerships to enhance brand awareness. 
• Monitor e-commerce platforms and update product listings, ensuring accuracy and alignment with market trends. 
• Support in managing customer inquiries, reviews, and feedback across digital channels. 

Market Research & Trend Analysis: 

• Stay updated on emerging trends in ethical fashion, handmade crafts, and sustainable consumer preferences in Kenya and beyond. 
• Conduct competitor analysis to identify growth opportunities and recommend strategies for differentiation. 
• Track and report on sales performance, marketing campaigns, and customer behavior to inform decision-making. 

Qualifications & Skills

• Diploma or Degree in Marketing, Business, Communications, or a related field. 
• At least one year of experience in sales, marketing, or e-commerce, preferably in fashion, social enterprises, or retail. 
• Strong understanding of Kenya’s retail and digital marketing landscape. 
• Excellent communication, negotiation, and interpersonal skills. 
• Ability to work independently, take initiative, and be proactive in a dynamic environment. 
• Proficiency in using social media, e-commerce platforms, and digital marketing tools. 
• Passion for ethical fashion, social enterprises, and empowering marginalized communities.