Senior Communications Officer – Digital and Social Media at Equity Bank Kenya

Job Purpose Statement 

This role is responsible for planning and executing all media activities including advertising; targeted campaigns and activation programs through the different digital media channels and agencies while ensuring that the return on investment is realized. This position reports to the Digital and Social Media Manager.

Responsibilities 

• Implement Digital and Social Media plans and budgets in line with agreed results for the function.
• Implement social media context strategy and plans through content development and execution through scheduling content for the various social media handles.
• Provide content where required to web content teams to ensure that content on websites is updated based on the developments within the business and internally set timelines for regular changes.
• Ensure that all handles are well designed and align to the brand standards.
• Execute all social media activities by ensuring the right content is scheduled and posted on the sites and responses monitored through active social media engagements.
• Track the issues emerging and ensure that the social media and digital activities and aligned and leverage, where possible, to the valuable happenings.
• Monitor the metrices for the different social media platforms and ensure that the target reach and level of engagement is achieved.
• Maintain a positive working relationships with stakeholder to foster the delivery of services.

Qualifications 

• A university degree in media studies or journalism or any related field.
• Must have at least 2 years’ experience in social media management either through an agency or within a competitive corporate setting.
• Must have a solid understanding of digital media landscape, practices, value proposition and effective ways of working with agencies and other channels.
• Must be excellent in both verbal and written English.
• Be a hands-on person and a trend spotter in the communications sector.
• Must have good stakeholder management skills – to mobilize consensus, consult effectively, influence decisions and trade-offs.
• Ability to make compelling business cases, negotiate and influence results.
• Be passionate and bring a unique set of skills to the company, expanding on its existing knowledge.