Senior Officer – PR, Marketing, Brand Management and Communications at Rafiki Microfinance Bank

The main responsibility of the job holder role in assisting the Senior Manager-Marketing and Corporate affairs in directing the department towards achieving marketing and product objectives as per the Marketing Department Strategy. 

JOB DESCRIPTION

• Participate in developing plans for Marketing, PR, Product Development and Customer Experience disciplines.
• Support in execution of Marketing and Customer Experience strategy into the overall business strategy of the Bank.
• Help prepare monthly, quarterly and annual budgets for the Marketing department.
• Support in monitoring and reporting on team goals.
• Support in designing branding, positioning and pricing strategies.
• Identify opportunities to reach new market segments and expand market share.
• Support implement brand awareness initiatives to achieve targeted metric levels for the Bank.
• Support implement Customer Retention strategies and support increase the barriers to exit.
• Support implementation of an agile Customer Relationship Management System
• Ensure Operational Risk standards for the Marketing and Customer Experience teams are adhered to.
• Suggest areas for process improvement and to support functional effectiveness and improve operational efficiencies.
• Uphold team work between marketing and customer experience teams.
• Undertake copywriting and proof reading of marketing materials, social media posts, internal and external communications and other publications.
• Supervise social media management to ensure adverts are posted on time and social media queries are addressed sufficiently and in good time.
• Handling Public Relations and Campaigns with mainstream media and coordinated with relevant departments or units.
• Prepare necessary weekly and monthly reports for internal and any external consumption.
• Planning campaigns such as LIPA Na MPESA, Collection campaign, Radio activations.
• Grow our social media following.
• Ensure compliance with internal and external regulatory requirements.
• Strict adherence and compliance to AML guidelines of the Bank.
• Developing and continuously reviewing product guidelines and internal operational policies ensuring all products are compliant.
• Continuously review CBK prudential guidelines and Customer Protection Act ensuring the products offered are compliant.

KNOWLEDGE; SKILLS AND EXPERIENCE REQUIRED FOR THIS ROLE 

• Bachelor’s degree from a recognized institution in Communication, Marketing or a business-related field
• CIM qualification is an added advantage
• Over 3-4 years’ experience in communications, marketing or communication function in an established organization
• Understanding of the requisite legal framework, in particular the Banking Act, Microfinance Act and Central Bank of Kenya (CBK) prudential guidelines and clearing procedures.
• High level of professionalism.
• Computer skills: Adept in use of Ms Word, Excel, Access, Power-Point, Internet and email.