ROLE PURPOSE
This role oversees facilities, events, outsourced services, and staff performance, aligning all activities with organizational objectives to maximize member satisfaction and revenue. The Sports Manager will cultivate a high-performing, inclusive team culture, foster strong member engagement, and build partnerships with committees, governing bodies, and service providers to establish the club as a premier destination for sport, fitness, and wellness.
DUTIES AND RESPONSIBILITIES
Sports, Fitness & Wellness Program Leadership
- Act as Head Coach across all non-golf sports, delivering a set number of member-facing classes or sessions weekly.
- Design and deliver annual and seasonal sports, fitness, and wellness calendars balancing training, competitions, social events, and health-focused activities.
- Coordinate with sports committees, outsourced providers, and in-house coaches to ensure effective planning, promotion, and delivery of programs.
- Introduce innovative offerings based on market trends, member feedback, and club strategy.
- Track participation rates, analyse trends, and adjust programs to optimise engagement and facility utilisation.
Financial & Business Performance
- Oversee all income-generating facilities within the portfolio, including the spa, nail bar, physiotherapy clinic, tournaments, and paid fitness programs.
- Develop and manage annual budgets, control costs, and drive revenue growth while maintaining high service standards.
- Monitor and manage supplier contracts, pricing strategies, and promotions in collaboration with Procurement and Finance.
- Analyse financial performance, prepare regular reports for management and the board, and recommend adjustments to achieve or exceed revenue and profitability targets.
Governance, Committees & Stakeholder Liaison
- Serve as the liaison and coordinator for all non-golf sports committees, attending meetings, preparing reports, and ensuring agreed actions are implemented.
- Build and maintain strong relationships with internal departments, external sports stakeholders, governing bodies, sponsors and strategic partners.
- Develop, review, and implement policies, procedures, and service standards that support the club’s strategic direction.
- Represent the department in management, operational, supplier, and ad hoc governance meetings.
Facility, Equipment & Product Management
- Act as primary custodian of all sports facilities, machinery, equipment, and gear, ensuring timely maintenance, repairs, and replacements.
- Work closely with Procurement to source quality sports equipment, spa products, and consumables.
- Oversee proper maintenance of all areas, including tennis courts, swimming pools, gym equipment, steam and sauna facilities, and wellness spaces.
- Maintain a safe, clean, and inviting ambience in all areas under the portfolio, aligned with the club’s brand and member expectations.
Team Development & Culture
- Lead, mentor, and develop a multidisciplinary team comprising in-house staff, outsourced personnel, and independent contractors.
- Ensure staff are well-groomed, in the correct uniform, and consistently deliver professional, high-quality service.
- Oversee recruitment, onboarding, training, and performance reviews, addressing skills gaps and fostering continuous improvement.
- Build a high-performance, service-driven culture that reflects the club’s values of professionalism, inclusivity, and excellence.
- Manage staff rosters, task assignments, and attendance, addressing absenteeism and performance issues promptly.
Member Engagement & Feedback
- Actively solicit and act on member feedback regarding services, programs, and facilities
- Build and support member interest groups and sports communities to strengthen engagement and retention.
- Communicate upcoming activities, events, and programs clearly and consistently to members.
- Address member concerns promptly and professionally, ensuring a positive and personalised experience.
7Health, Safety & Compliance
- Ensure all activities, equipment, and facilities comply with safety regulations, industry standards, and club policies.
- Conduct regular risk assessments, implement corrective measures, and ensure first-aid readiness.
- Monitor pool treatment, hygiene standards, and safe use of all fitness and wellness spaces.
- Participate in the Sports, Health & Safety, and other relevant committees to advocate for and maintain safe practices.
Event Management & Promotion
- Plan and deliver sports and wellness events including family fun days, sports camps, tournaments, and galas.
- Collaborate with other managers to secure sponsorship and partnerships for events.
- Ensure all events are professionally promoted and contribute to both revenue generation and member satisfaction.
Administration & Reporting
- Prepare and submit management and board reports, including financial, operational, and participation data.
- Oversee inventory management, purchasing, and issuance of supplies and consumables.
- Maintain accurate duty rosters, schedules, and program timelines.
- Analyse fitness programs and performance data to inform planning and improvements.
Requirements
JOB COMPETENCIES (KNOWLEDGE, EXPERIENCE, ATTRIBUTES & SKILLS)
Academic Qualifications
- Bachelor’s degree in Sports Management, Exercise Science, Hospitality Management, or related field.
Professional Qualifications
- Certified Fitness Trainer or equivalent professional accreditation in sports, fitness, or wellness.
- Active membership in a recognized professional sports, recreation, or wellness association.
- Accredited in Health & Safety and First Aid/CPR.
Relevant Work Experience
- Minimum of 5 years in senior-level management of multi-sport, fitness, or wellness operations in a club, resort, or sports facility.
- Demonstrated experience in program development and delivery, team leadership, and engagement with committees or members.
Technical & Professional Know-How
- In-depth knowledge of rules, techniques, and best practices across multiple sports, including tennis, swimming, squash, and bowling.
- Strong understanding of sports facility operations, equipment maintenance, and program development.
- Experience managing outsourced services and independent contractors.
- Advanced skills in budgeting, revenue generation, and financial performance monitoring.
- Proficiency in MS Office and sports management software.
Functional Skills
- Exceptional communication and interpersonal skills.
- Strong planning, organizational, and time management capabilities.
- Member engagement and marketing acumen.
- Competence in data analysis and report preparation for management and committees