Job Vacancies at CDL Human Resource

• This role combines strong analytical skills, commercial acumen, and deep understanding of consumer and trade dynamics in the beverage segment — from juices and carbonated drinks to functional and innovation-led products.

Key Responsibilities

• Category Strategy & Planning
• Develop and execute the annual marketing plan for the Beverages portfolio, aligned to growth and profitability targets.
• Identify category and channel growth opportunities (e.g., health & wellness trends, on-the-go consumption, pack innovation).
• Translate consumer and shopper insights into actionable brand and trade marketing initiatives.
• Brand Management & Communication
• Lead brand positioning and communication for flagship brands and new innovations in the pipeline.
• Build and execute ATL, BTL, and digital campaigns that drive preference and differentiation in a competitive beverage market.
• Ensure consistent brand storytelling across advertising, packaging, and point-of-sale materials.
• Trade & Channel Activation
• Design and implement trade marketing and in-store activation plans in collaboration with the Sales and RTM teams.
• Partner with distributors and key accounts to strengthen visibility and availability across channels — GT, MT, and HoReCa.
• Measure activation ROI and continuously optimize trade spend effectiveness.
• Innovation & Portfolio Development
• Support innovation and NPD (new product development) projects — from consumer testing to launch execution.
• Collaborate with R&D, Supply Chain, and Sales to ensure new launches are well-supported and tracked post-launch.
• Identify whitespace opportunities for category expansion (e.g., hydration, flavored water, energy, or functional drinks).
• Data & Performance Management
• Monitor brand health, category share, pricing, and volume KPIs using internal dashboards and market research.
• Use insights to guide portfolio prioritization and marketing investment decisions.
• Prepare quarterly category performance reports and business reviews for leadership.

Ideal Candidate Profile

• Education:
• Bachelor’s degree in Marketing, Business Administration, or related field. CIM or MBA preferred.

Experience:

• Must have at least 5–8 years in FMCG marketing with at least 3 years in non-alcoholic beverage.
• Proven track record in brand and trade marketing within a competitive consumer goods environment.
• Deep understanding of both traditional and modern trade dynamics in Kenya and East Africa.
• Strong analytical, commercial, and execution skills with experience managing agencies and budgets.

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• We are seeking a dynamic and results-driven Sales & Social Media Executive to promote and sell our range of organic luxury beauty products. The ideal candidate will have strong sales and communication skills, a passion for beauty and skincare, and the creativity to produce engaging TikTok and Instagram Reels content that showcases our brand and products.

Key Responsibilities

• Drive product sales through in-store, online, and social media platforms.
• Build strong relationships with clients and provide exceptional customer service.
• Create engaging and visually appealing TikTok and Instagram Reels to promote products and increase brand visibility.
• Collaborate with the marketing team to develop creative campaigns and promotional ideas.
• Maintain up-to-date knowledge of product features, benefits, and industry trends.
• Track and report sales performance and customer feedback.
• Represent the brand professionally in all customer and online interactions.

Qualifications and Skills

• Diploma or Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Proven experience in sales, beauty retail, or digital marketing.
• Excellent communication, persuasion, and interpersonal skills.
• Proficient in social media marketing, especially TikTok and Instagram Reels creation.
• Passion for beauty, skincare, and organic products.
• Self-driven, confident, and creative with an eye for aesthetics.
• Ability to meet targets and work both independently and as part of a team.

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MAIN DUTIES

• VAT Exemption Processing
• Prepare VAT exemption applications on real time basis and share with liaison at least twice a week in addition, liaise with Liaison officer for their filing.
• Tracking submitted applications to ensure approved certificates are received promptly and within the validity period. Informing suppliers when certificates are ready for collection and ensuring timely follow-up, so they are collected before the validity period lapses.
• Reversing accrued VAT amounts upon suppliers' collection of certificates and taking timely action on time-barred applications — including flagging them, assisting with reconciliations, and preparing payment requests.

MINIMUM REQUIREMENTS

• Highest Education level: Bachelor's degree 
• Years of Work Experience: 1 Year
• Relevant Training Skills Acquired: CPA Part II