Product Manager at National Bank of Kenya

Job Ref no. HR/051/2017

Division: Corporate Banking

Reporting to: Head of Agribusiness

Position Scope: The successful candidate will be responsible for development and roll out Agribusiness products, co-ordinate the delivery of Agribusiness partnerships and Value Chain propositions within National bank, through the development and commercialisation of specialist agribusiness products.

Key Responsibilities

• Develop and execute an annual product operating plan in conjunction with the Business Development Managers, Value chain Managers and Relationship Managers
• Drive increased growth in revenue through new product development, enhancements and process improvements.
• Develop, implement and deliver Agribusiness strategy and annual plans across business to build an asset portfolio and liabilities as per agreed Agribusiness targets.
• Grow and Maintain market share in the Agribusiness Banking segment through innovative product development of the Agribusiness products and solutions.
• Refine existing MIS to the right level of granularity to manage product and business performance.
• Deliver increased product revenue by ensuring correct positioning in the market, appropriate pricing, campaign management, collaterals, internal and external training and governance.
• Ensure that products meet product performance criteria e.g. return on equity, impairment targets, collection ratios, etc..
• Develop and implement a one year operational roadmap for Agribusiness which includes a competitor analysis, customer segmentation, value proposition and product development to drive revenue goals for the business.
• Obtain investment from appropriate bodies by identifying opportunities aligned to business strategy for revenue generation and develop business cases to deliver an attractive return on investment (ROI) for Agribusiness
• Determine and drive pricing and monitor tariff levels on Agribusiness banking products
• Monitor, understand and highlight competitor activity and customer trends that affect Agribusiness banking
• Monitor and track Agribusiness customer recruitment and attrition rates, and implement counteractive measures when required
• Ensure preparation and comprehensive communication, training and support to retail division on Agribusiness banking products/ services, brand and promotional campaigns.

Skills & Experience

• University degree in Agricultural Economics, Marketing or Business Administration, or related field.
• Master’s degree in Agricultural Economics, Marketing or Business Administration, or related field.
• Certification in Agribusiness finance
• Five (5) years experience in banking, Agribusiness value chain and Partnership management, of which three (3) years must be Product Management
• Familiarity with commonly used tools for market analysis and program design such as sub-sector analysis, gross margin analysis and business planning.
• Demonstrated capacity to work with private sector players (financial institutions, exporters, buyers, traders, transporters, input suppliers or processors).
• Experience with externally funded development programmes would be desirable.
• Experience in dealing with local interlocutors (local NGOs, government ministries).