Asst. Manager Brand & Communications, Group at d.light

Job Description

The job holder will be responsible for ensuring consistent and high-impact brand and communication practices across all d.light markets. The role acts as a key link between the Global Marketing team and OPCO marketing teams, supporting brand alignment, trade marketing strategy, Channel & stakeholder communication, and campaign readiness across regions.

R&Rs

• Lead development and regular updates of global brand strategy and guidelines.
• Ensure brand consistency across all regions by reviewing and approving key marketing assets.
• Guide OPCO teams on POSM planning, EC branding, and retail campaign execution.
• Review and support internal and external communication material in line with brand priorities.
• Manage master creative toolkits and coordinate adaptation across local markets.
• Coordinate with creative, PR, and branding agencies to maintain high quality and brand alignment.
• Track GTM calendars, campaign timelines, and resolve any misalignments across teams.
• Support HR and Leadership in internal branding, communication, and engagement storytelling.
• Facilitate regular training, brand workshops, and best-practice sharing sessions with OPCO teams.
• Collaborate with leadership to ensure consistent brand representation across public platforms.
• Align brand efforts across Product, Sales, HR, and Social Impact functions.
• Harness Generative AI for ideation, campaign testing, and multi-language content adaptation.
• Apply AI-driven analytics for brand monitoring, competitor tracking, and sentiment insights.
• Partner with product and digital teams to ensure the brand narrative is embedded in customer journeys (online & offline).

Requirements

• Master’s degree in Marketing, Communications, or Brand Management preferred
• Minimum 3-5 years in brand, communication, or marketing strategy roles
• Experience working with decentralized or multi-country teams
• Strong knowledge of brand audits, guidelines, and campaign messaging
• Hands-on experience in reviewing and guiding creative or communication materials
• Proven ability to manage agencies and ensure high-quality outputs
• Proficiency in using AI tools for marketing and communications (e.g., ChatGPT, Gemini, Canva, etc.)
• Strong digital storytelling and social media analytics experience.
• Comfort with data visualization tools for presenting insights to leadership.
• Strong verbal and written communication skills
• Excellent organizational and cross-functional collaboration abilities
• Comfortable in fast-paced environments with multiple stakeholders
• Deep alignment with d.light’s purpose and passion for impact-driven work
• Willingness to travel as required