Identify, prospect, and onboard new B2B clients through cold calls, site visits, referrals, and lead generation platforms.
Develop and execute effective sales plans to meet or exceed monthly, quarterly, and annual sales targets.
Forecast sales performance, track pipeline activities, and report regularly on progress.
Build and maintain strong, professional relationships with key clients across multiple sectors (Wholesale, HoReCa, institutions, industrial processors).
Lead commercial negotiations including pricing, payment terms, delivery schedules, and volumes.
Work closely with logistics, customer service, and production teams to ensure timely and accurate order fulfillment.
Collaborate with the marketing team to support B2B campaigns and product promotions.
Conduct ongoing competitor analysis, pricing reviews, and customer satisfaction assessments.
Gather market feedback and propose product or process improvements.
Maintain accurate sales records, account information, and reports in CRM systems.
Qualifiications
Bachelor's degree in Sales, Marketing, Business Administration, or a related field.
Minimum of 5 years' B2B sales experience in the FMCG industry (food, beverage, Agri-processing preferred).
Experience selling to wholesalers, distributors, institutions, and bulk buyers is essential.
Familiarity with coconut-based or agricultural products is an added advantage.
Gmail
Yahoomail