Base Mgt and Performance Specialist at Vodafone Ghana

Role Purpose

The Base Management & Performance Specialist is the pillar when it comes to the analysis, evaluation and driving of performance across all key performance indicator areas for the Fixed Business Unit. The Specialist is responsible for analysing revenue performance of existing products & customer segments within the FBU portfolio.

The Specialist will be the custodian of the Revenue, Subscriber and Usage reports and other key performance reports which will cover all activities across the Fixed, Wireless Broadband, Voice and Café customer base and revenue performance indicators.

His work will include driving subscriber growth through efficient base management, customer retention and loyalty initiatives.

Overall, the output of the individual should influence decision making in the Fixed Business and help in creating demonstrable value.

Key Accountabilities

Base Management

• Drive achievement of Base KPIs through effective use of base management initiatives including decay management, base retention, churn management, contact management (e-mail inclusive) and activity
• Monitor and drive Fixed Relationship Management Teams’ performance towards the achievement of Subscriber KPIs

Commercial Performance

• Monitor, analyse and report revenue and Fixed Business KPIs on a periodic basis (daily/weekly/monthly) and track trends. These KPIs would include payments, usage, ARPU, PPMB, RGS movements (daily, weekly, monthly, etc.) in terms of gross additions, churn, product performance across entire Broadband and Voice Product portfolio
• Be abreast of drivers and insights behind revenue and customer performance and support the business with such insights so as to drive growth and profitability
• Supports Fixed Business stakeholders to track performance and develops recovery or sustainability plans where needed

Technical And Professional Qualifications

• Bachelor’s degree in statistics, finance or related course
• Advanced competence with Microsoft Office Suite especially Excel, PowerPoint; Experience with Analytics tools (e.g. SQL, Tableau and SPSS); familiarity with CRM tools will be an added advantage
• Strong commercial acumen
• Analytical thinking and sound decision-making skills
• Stakeholder management ability, especially at Leadership level
• Must have at least 4 years’ experience in a middle to senior commercial role
• Be accountable to the Performance Team and the wider CBU Team
• Ability to prioritise workload and meet key deadlines in a high-pressured, target-driven environment, whilst maintaining a customer focused ethos
• Be able to manage a team

Skills

• Modern Marketing Leadership
• Data Analytics and Insights
• Campaign Development and Management
• Always on Marketing