Junior Brand Manager at BIDCORO Africa Ltd.

Responsibilities

There are three key areas in which the JBM will be responsible for:

Marketing

• Undertake daily administrative tasks to ensure the functionality & coordination of the department activities
• Follow up on market trends and competitor updates and highlights to the team
• Contribute to excellent brand & market awareness and drive operational performance: Brand financial analysis and tracking,
• Support the collection and analysis of consumer and market insights and competition strategies
• In conjunction with marketing manager, manage and track marketing budget spend, and reconcile budgets with finance monthly and annually to ensure no overspending
• Manage brand purchase orders, including co-ordinations with vendors, ensure invoicing and payments are executed in a timely manner.
• Manage product launches & RL from creative brief to final execution for designated markets
• Create and manage promotional collateral to establish and maintain product branding
• Implementing brand activities and ensuring they are enacted effectively, efficiently, and in a timely manner
• Own and drive weekly & monthly agency status meetings
• Develop annual brand activation (product wise/ territory wise/ month wise/) to be aligned with annual brand plans and sales plans
• Build and maintain calendar of brand activation events
• Analyze the success of marketing campaigns and develop success metrics
• In conjunction with trade marketing develop and producing POSM.
• Develop and present a monthly competitor analysis report to the various stakeholders both locally and globally

Project Management:

• Lead the innovation projects, coordinate the project team, work with cross functional teams (i.e., trade marketing, commercial team, supply chain, finance) to align on deliver brand activities
• Ensure that all projects are delivered on-time, within scope and within budget
• Assist in the definition of project scope and objectives, involving all relevant stakeholders and ensuring technical feasibility
• Ensure resource availability and allocation
• Develop a detailed project plan to monitor and track progress
• Manage changes to the project scope, project schedule and project costs
• Measure project performance using appropriate tools and techniques
• Report and escalate to management as needed
• Manage the relationship with all stakeholders
• Perform risk management to minimize project risks
• Establish and maintain relationships with third parties/vendors
• Create and maintain comprehensive project documentation
• Delegate project tasks as per departments responsible
• Track project performance, specifically to analyze the successful completion of short and long-term goals
• Meet budgetary objectives and adjust project constraints based on financial analysis
• Develop comprehensive project plans to be shared with relevant stakeholders
• Develop spreadsheets, diagrams, and process maps to document needs

Digital co-ordination

• Work with digital officer to develop digital campaigns per brand/ per country utilizing different strategies per medium.
• Support digital officer to optimize digital marketing campaigns
• Update brand online assets in conjunction with digital officer i.e. websites

Education, Qualifications, Skills and Experience

• Masters or Bachelor’s degree in Marketing, Business Administration or similar.
• Minimum 3 years’ experience in Marketing within FMCG
• Strong communication skills, both written and verbal in English.
• Building constructive relationships with external partners.
• Proficient in MS PowerPoint, Word and Excel
• Strong project management skills
• Excellent planning and organizing skills and ability to meet deadlines
• Ability to problem solve
• Ability to multitask and manage many competing priorities