Watu Credit Limited is a dynamic and fast-growing non-bank finance company. Watu Credit Limited harnesses technology to offer unsecured lending, primarily via mobile services. We aim to become the leading African provider of a broad set of inclusive financial products, delivered through technology in a fast, efficient and professional manner.
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Responsible for planning, executing, and monitoring marketing projects and campaigns that support Watu Africa's brand and communication goals. This role will involve collaborating with cross-functional teams, developing creative marketing strategies, and measuring the impact of marketing initiatives.
What you will do:
Conduct market research to identify trends, customer preferences, and opportunities for Watu Africa's brand and communication efforts.
Use data-driven insights to evaluate the success of marketing projects and campaigns. Provide regular reports on key performance indicators and adjust strategies as necessary.
Manage marketing project budgets effectively, ensuring that resources are allocated efficiently.
Assist in organizing and promoting events, both online and offline, to enhance brand visibility and engagement.
Plan, execute, and oversee marketing projects, campaigns, and initiatives, ensuring they are delivered on time and within budget.
Assist in organizing and promoting events, both online and offline, to enhance brand visibility and engagement.
Work closely with the respective stakeholders to develop marketing strategies that align with Watu’s brand objectives.
Collaborate with the creative and content teams to develop engaging and on-brand marketing content, including graphics, videos, and written materials.
Implement digital marketing strategies, including SEO, SEM, email marketing, and social media campaigns, to increase brand awareness and reach target audiences.
Maintain brand consistency and ensure all marketing materials and communications adhere to brand guidelines.
Stakeholder Collaboration: Collaborate with other departments to gather insights, align strategies, and support cross-functional projects
What we are looking for:
Bachelor's degree from an accredited institution in Marketing, Business, Communications, or a related field.
At least 8 years experience in marketing, project management, or a related role.
Proficiency with marketing software and tools (e.g., Google Analytics, social media management platforms, email marketing software).
Strong understanding of digital marketing channels & tools and copywriting skills.
Excellent written and verbal communication skills.
Creative thinking and problem-solving abilities.
Proficiency in data analysis and reporting.
Ability to manage multiple projects simultaneously.
Strong organizational skills and attention to detail.
Ability to work both independently and as part of a team.
Knowledge of the African market and cultural sensitivities is a plus.
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