Business Development Manager (BDM) at Savannah Healthcare

Purpose of the Job:

• The job holder will be responsible for identifying growth opportunities, building strategic partnerships, expanding the hospital’s client base (both corporate and individual), and developing marketing initiatives to boost revenue and brand visibility. The BDM will work closely with clinical and administrative teams to ensure alignment between business goals and service delivery.

Summary of Duties and Responsibilities:

• Developing and executing business growth strategies to attract and retain clients.
• Identifying new market segments, partnership opportunities, and revenue streams.
• Managing and growing corporate accounts through excellent relationship management.
• Liaising with insurance providers, brokers, and corporates to ensure smooth service delivery and business retention.
• Representing the hospital in events, medical camps, and outreach programs to enhance visibility and attract clients.
• Leading marketing initiatives including digital marketing, brand campaigns, promotions, and content development.
• Preparing business proposals, pitch presentations, and reports for senior management.
• Conducting market research and competitor analysis to inform decision-making.
• Tracking business performance, setting KPIs, and preparing regular reports and forecasts.
• Working collaboratively with clinical, finance, and reception teams to ensure a seamless client experience.
• Leading client onboarding and service orientation for new corporate or walk-in clients.
• Ensuring all business development practices comply with healthcare regulations and hospital policies.

Minimum Qualifications:

• Bachelor’s degree in Marketing, Business Administration, Healthcare Management, or a related field.
• At least 3 years of proven experience in business development, preferably in a hospital or healthcare environment.
• Excellent communication, negotiation, and interpersonal skills.
• Strong understanding of medical insurance systems and healthcare client management.
• Proficiency in digital marketing tools and CRM systems.
• Strong analytical, planning, and organizational skills.
• Proactive, self-motivated, and goal-oriented with a track record of achieving targets.
• Professional demeanor, integrity, and a passion for client service.