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  • Posted: Dec 16, 2025
    Deadline: Dec 28, 2025
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  • Liberty Life Assurance Kenya is a life insurance provider that has been providing relevant products to Kenyans for over 50 years. Our purpose at Liberty is to make a difference in people’s lives by making financial freedom possible. We change realities and make freedom possible by providing innovative and relevant solutions that help our customers prote...
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    Business Development Officer, Broker

    Job Summary

    Responsible for enabling the fulfilment of clients’ needs through product understanding and providing support to the sales team on business acquisition opportunities.

    Key Responsibilities

    • To ensure a culture of effective and efficient service delivery to customers within the team to ensure customer retention and satisfaction.
    • Generate and convert business opportunities to achieve the productions targets allocated
    • Expand distribution network for broker channel through recruitment and revamp of dormant brokers
    • Distribute, negotiate and close business deals within the company quality business guidelines to increase market share.
    • To support the business development team in preparing tender documents to enhance business acquisition and meet organizational growth objectives.
    • Effective records management of brokers and agents
    • To maintain and promote effective internal and external stakeholder relationships.
    • To provide relevant and accurate management information to all relevant stakeholders in order to support business growth objectives.
    • To gather market intelligence, to issue quotes and make sure they are competitive and to follow up prospects for closure.
    • Assist in the travel and direct sections of business development
    • Provide accurate and competitive quotations for all the products lines and ensure they are delivered promptly to brokers and prospective clients.
    • Liaise with the relevant internal departments to ensure customer instructions are executed within the set timelines and enhance the levels of customer service in the department
    • Liaise with the Bancassurance team to ensure achievement of the corporate sales targets.
    • Build up detailed knowledge about the company’s products and keep abreast of market conditions and developments.
    • Actively monitor customer preference to determine focus of sales effort.
    • Exploit synergy with other Group companies to grow business
    • Build excellent work relationships with the internal team, marketing staff, and staff in other departments to increase sales opportunities and thereby maximize revenue for their organization
    • Help manage existing clients and ensure they stay satisfied and positive by offering solutions and services that meet or predict the clients’ future needs to ensure business retention
    • Implement the Treat Customers Fairly (TCF) guidelines in Sales and Distribution
    • Embrace governance requirements with respect to KYC/AML/Data protection requirements per governing Acts.

    Qualifications

    • Bachelor’s Degree in Insurance, Marketing or other business related discipline
    • Progress towards Diploma in Insurance (ACII or AIIK), (at least 3 papers or equivalent)

    Experience

    • 3 years’ experience in Business Development

    Competencies

    • Sales and marketing skills
    • Managing and executing strategy
    • In depth understanding of insurance operations and concepts
    • Knowledge of insurance regulatory requirements
    • Knowledge of underwriting processes, procedures and concepts
    • Insurance product knowledge
    • Stakeholder management skills
    • Formulating strategies and concepts
    • Entrepreneurial and commercial thinking
    • Planning and organizing
    • Relating and networking
    • Working with people
    • Adapting and responding to change
    • Deciding and initiating action
    • Persuading and influencing
    • Presenting and communicating information

    Check how your CV aligns with this job

    Method of Application

    If you meet the above requirements, you are encouraged to forward your application and updated CV to [email protected] by 28th December 2025. Clearly state the job title on the subject heading.

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