Communications Officer at Agricultural Finance Corporation (AFC)

Job Purpose

•  The Communications Officer is responsible for executing the organization’s communication strategies to enhance visibility, ensure consistent messaging, and foster effective engagement with internal and external stakeholders. The role involves content creation, media relations, and supporting public relations initiatives to promote the organization’s objectives and maintain a positive public image.

 Responsibilities

• Update the AFC website in liaison with ICT department to ensure current and factual information on the website at all times;
• Organize corporate functions and outreach programs to ensure that efficiency in AFC’s events management;
• Collect and edit information in order to prepare well researched internal publications;
• Maintain good working relations with the media so as to ensure favorable coverage of the Corporation;
• Prepare proposals for corporate social responsibility activities in liaison with the General
• Manager Business Development as per the existing policy;
• Monitor and analyze media coverage to gauge quality of the Corporation’s publicity;
• Prepare speeches for top management to ensure that they are in line with the Corporation’s agenda;
• Undertake photography in corporate functions for communication purposes; and
• Any other relevant work assigned to the job holder from time to time.

Qualifications

• Bachelor’s Degree in Mass Communication, Journalism or Marketing or Public relations.
• Professional certification in Public Relations, marketing, journalism , or public relations or related fields (e.g., CIPR, PRSA) is an added advantage.

Experience

• 3 years of experience in corporate communication, public relations, or related fields.
• Proven track record in content creation, media relations, and digital communication.
• Experience in coordinating events and managing campaigns is desirable.

Other skills

• Publishing skills (in design)
• Events organizing & management
• Communication Skills: Strong written and verbal communication skills with the ability to tailor messages to diverse audiences.
• Digital Literacy: Proficiency in managing websites, social media platforms, and digital analytics tools.
• Creativity: Ability to create engaging and innovative content across various mediums.
• Media Relations: Knowledge of media practices and experience in building relationships with journalists and media outlets.
• Organizational Skills: Strong project management skills, with the ability to prioritize tasks and meet deadlines.
• Interpersonal Skills: Excellent relationship-building skills to work effectively with internal and external stakeholders.