Deputy Director, Regional Market at Kenya Tourism Board

Key Responsibilities

• Develops the Regional Marketing Strategy & Annual Work Plans to grow Kenya’s market share, arrivals and revenues.
• Coordinate the implementation of Regional Marketing Strategy and Annual Work Plans
• Develops project implementation concepts
• Develops policies and procedures for the region’s marketing activities
• Identifies the marketing communications channels appropriate for the marketing regions
• Conducts market analysis and trends to identify tourism marketing opportunities
• Interpret data obtained from market research/survey to produce results useful in taking effective business decisions
• Manage departmental budget
• Collaborates with key support functions within the organization to identify the opportunities for synergies
• Monitors and reports progress on implementation of marketing plans on continuous basis
• Situation analysis, specifying the issues to be managed in the market / new opportunities / threats
• Advise the Director Marketing Development on the overall Regional Market performance
• Monitor the implementation of the Strategy and Annual Marketing plan to ensure targets are met
• Effectively manage and supervise contracts to ensure delivery of targets including the Market Development representatives
• Ensure contractual obligations are met are met.
• Implement the Kenya Travel Specialist program
• Manages employees targets and performance
• Mentors, coaches and provides leadership to the officers in the division.
• Identify process improvements that reduce cost, improve quality and allow for the more efficient usage of organizational resources in the region.
• Manages risks within the department
• Advice the Board and Management on all matters referring to the markets under your responsibility
• Evaluate the team against set objectives.

Key Qualifications and Experience

The ideal candidate must possess the following:

• Minimum of at least ten (10) years’ experience in a relevant field with five (5) years in a supervisory position
• Bachelor’s Degree in Marketing or its equivalent qualification from a recognized institution OR Bachelor’s Degree in any field from a recognized institution AND a Postgraduate Diploma in Marketing from a recognized institution
• Master’s degree in any of the following; Marketing, Tourism Management, Business Administration or its equivalent qualification from a recognized institution
• Member of a recognized professional body
• Management course lasting not less than four (4) week from a recognized institution
• Proficiency in computer applications