Digital Marketing(Automotive Spare Parts) at Peoplelink Consultants Ltd

RESPONSIBILITIES

• Create and implement digital marketing campaigns to promote automotive spare parts.
• Manage and grow social media platforms including Facebook, Instagram, TikTok, LinkedIn, and WhatsApp Business.
• Design creative content tailored to the automotive market (videos, car tips, how-tos, product features). 
• Develop and manage SEO/SEM strategies to increase online visibility and web traffic.
• Run and optimize paid ad campaigns (Google Ads, Meta Ads, etc.).
• Manage online marketplaces and digital storefronts (Jumia, Konga, Shopify, WooCommerce, etc.).
• Monitor and respond to online customer inquiries, reviews, and complaints in a timely manner.
• Track marketing analytics and ROI metrics, adjusting strategies for continuous improvement.

REQUIREMENTS

• Bachelor's degree or Diploma in Marketing, Digital Communications, or a related field.
• Minimum of 3 years of hands-on digital marketing experience.
• Must present verifiable social media handles previously managed, showing performance outcomes (growth, engagement, lead generation).
• Understanding of the automotive aftermarket industry is an added advantage.
• Knowledge of B2B and B2C digital selling techniques.
• Proficient in analytics tools such as Google Analytics, Meta Insights, and CRM dashboards.
• Excellent communication and storytelling skills.
• Must be a self-starter with a strong digital mindset and technical know-how
• Knowledge of e-commerce management and logistics integration.
• Basic photo and video editing skills (CapCut, Canva, AdobePremiere).
• Experience with influencer collaborations and affiliate marketing strategies.