Digital Marketing Manager at Kabod Group

To accommodate its growth, the company is recruiting a full-time graphic design and digital marketing officer with strong creative skills to handle the company's social media, PR, and communication impact more effectively. The position requires someone available, experienced, passionate, and committed to excellence. We welcome women's applications

GRAPHIC DESIGN & DIGITAL MARKETING Manager

1. Graphic design (40%)
   1. Develop graphics, illustrations, and other informational materials (brochures, leaflets, films, audio-visual productions) and statutory documents for Kabod Group digital platforms;
   2. Design and produce various creative materials, including motion graphics, display ads, newsletters, print publications, and more;
   3. Edit a variety of video projects, including social videos, and internal videos to boost Kabod Group's online presence, especially on YouTube;
   4. Synthesise knowledge products and data sets into clear, concise, and compelling marketing graphics and visual data, adhering to Kabod Group Brand guidelines;
   5. Assist the Communication team with edits to digital assets (videos, newsletters, content downloads) inside MailChimp, Buffer, or other web marketing tools.
2. Digital Marketing Responsibilities (60%)
   1. Bringing traffic to the site, meeting ROI goals, and strategizing about campaigns;
   2. Managing content creation, SEO, SEM, copywriting, social media, digital ads, email marketing;
   3. Plan and execute all digital marketing and display advertising campaigns;
   4. Design, build and maintain KG’s social media presence;
   5. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs);
   6. Use email marketing to market the KGI Services;
   7. Write news, blogs, or content when needed to advance communication goals.
   8. Produce information and communication materials, including videos, and infographics to boost KGI visibility and increase sales.
   9. Produce a biweekly newsletter and increase the KG email list of contacts

Profile Required

1. Demonstrable graphic design skills with a strong portfolio
2. Proficiency with required desktop publishing tools, including Photoshop, Canva, and Illustrator
3. The ideal candidate should have at least 2 years of experience with social media management, email marketing, and strategies to build online brand awareness and earn customers.
4. Very good time management skills, proactivity, and ability to work in a team with minimal supervision.
5. Versatile, good interpersonal skills.
6. Ability to communicate effectively in both oral and written formats.
7. Ability to comfortably maneuver social media platforms using the necessary digital collaboration tools. (Google Drive, Dropbox, WordPress, Slack etc).
8. Highly organized, creative and productive.
9. NB: Candidate must be bilingual, French and English proficiency is a must