Digital Media Buyer at Focus PPC

• Own highly visible customer acquisition campaigns including responsibility for headlines and landing pages, scheduling and testing
•  Measure and analyze performance, and identify new opportunities based on customer and business data
• Develop strategic marketing plans for various content marketing channels. Paid media may include display ads, search, email, native, and social media channels.
• Assess and develop new digital advertising opportunities
• Implement and continually test new creative messaging, landing pages, campaigns, and tools
• Drive rapid but well-structured campaign testing designed to validate the potential of digital channels and audiences
• Media planning, trafficking, campaign implementation & management
• Work with the rest of the team to develop new processes and strategies
• Frequently interact with account managers to understand clients’ needs and expectations
• Cope with pressure & unreasonable delivery schedule

Requirements:

• 3 years prior experience in media to drive improvement to campaigns
• Must-Have Skills: Analytics & Reporting, Facebook Advertising, Copywriting, Display Media Buying, Google Analytics & Content Marketing
• Proven track record of successful online marketing campaigns and experiments- owning campaign performance and adjusting tactics to meet objectives and budgets
• Excellent analytical and quantitative skills, a passion for metrics and quantitative analysis, ability to turn analysis into actionable programs, and ability to use data to optimize day-to-day performance
• Experience and skill in dealing with expectations from all departments
• Excellent work ethic and leadership skills
• Must be self-motivated, pro-active, responsible, and passionate about ad operations
• Knowledge of the online marketing technology space including but not limited to top-funnel content creators, distribution platforms, DSP’s, and potential API partners
• Exceptional organizational, presentation, and communication skills – both verbal and written
• Demonstrated ability to think outside the box
• Ability to excel in a fast-paced environment
• Results-driven and experienced individual that can reliably meet goals & deadlines
• Affinity for solving complex challenges
• Strong written and verbal communication skills
• Strong interpersonal skills, team-oriented and proactive
• Winning attitude, adaptable, willingness to learn, coachable