Digital Strategist at Publicis Groupe Africa

About The Job

Job Summary

• This role requires the individual to manage financial functions of the agency in Ghana. 
• They should maintain a far sightedness in order to ensure that the funds are utilized in the most efficient manner. 
• Their actions directly affect the profitability, growth and goodwill of the agency.

Job Description

• Plan and manage all digital marketing, including marketing database, Search, Influencers, social, display & video campaigns
• Lead presentations of integrated communication plans, digital strategy and execution plans to clients and stakeholders.
• Create engaging content such as social media/blog posts and video content
• Manage and grow online communities on web and social media
• Measure and report on the performance of digital marketing campaigns
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Collaborate with internal teams, agencies and partners to create digital solutions such as landing pages, AR Filters, Bots and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Provide thought leadership and perspective on marketing, tech and communications.

Qualifications
Requirements:

• 3 to 5years of  experience as a Digital Marketing Manager or similar role
• Working knowledge of marketing principles, media, tech, consumer trends and behavior.
• Excellent understanding of digital marketing concepts and best practices
• Experience with social media, Google Ads, email campaigns and SEO/SEM
• Knowledge of web analytics tools (e.g., Google Analytics, Data Studio etc.)
• Skills and experience in creative content writing
• Analytical mindset and critical thinking
• Good Microsoft Excel and PowerPoint skills
• Excellent communication and interpersonal skills
• BSc/BA in marketing or relevant field

Additional Information:

• Publics Groupe is proud to be an equal opportunity employer and prohibits any forms of Discrimination or Harassment. 
• We celebrate diversity and are committed to creating an inclusive environment for all our employees in line with our Employment Equity Plan. 
• All appointments will be based on qualifications, experience and best fit but preference will be given to all affirmative action candidates or designated groups.