Direct Sales Representatives- Coast Region at Gulf African Bank

• To achieve business growth in both SME and retail segment. The role holder will have the responsibility of onboarding quality using lead generation and marketing drives whilst maintaining/building customer relationship and account information.

Key Responsibilities:

• Acquisition & Business Development
• Acquire new Retail and SME accounts on a monthly basis.
• Expand and strengthen relationships with existing Retail and SME clients
• Identify cross-selling opportunities to grow the customer portfolio size.
• Drive deposit growth within the acquired Retail and SME customer base.
• Increase Non-Funded Income (NFI) through value-added services.
• Compliance
• Provide consistent customer engagement and personalized support.
• Regularly update and maintain customer records in line with bank policies.
• Ensure a seamless customer experience to foster loyalty and referrals.
• Other
• To safeguard and promote the bank’s image with the general public
• To assist in other issues aspects such as issue escalation and resolution to support our growth strategy
• Compliance & Operational Excellence
• Adhere to all internal policies and external regulatory requirements.
• Comply with operational and credit policies during client onboarding and servicing.
• Ensure accurate recording of all customer engagements and interactions.
• Brand and Support
• Act as a brand ambassador by upholding and promoting the bank’s image.
• Address and escalate customer issues promptly, ensuring timely resolution.
• Support overall bank growth strategies by participating in campaigns and team initiatives.

Qualifications and experience

• Bachelor’s Degree in any discipline from a recognized institution.
• Minimum KCSE Grade: C+ (or equivalent).
• Strong interpersonal skills with the ability to build lasting relationships.
• Excellent communication and presentation skills.
• Sales and customer service experience is an added advantage.