Marketing Manager at DKT Healthcare

Key Responsibilities:

• Establishing optimal brand positioning, identify consumer target audiences, and develop marketing and brand plans with specific objectives across different channels and segments
• Developing, implementing and executing strategic marketing plans in line with the business strategies and goals, including medical marketing strategies for pharmaceutical products.
• Ensuring the customer is at the center of everything done
• Overseeing branding, advertising, and promotional campaigns, including management of external agencies and stakeholders across multiple communication channels (mass media, out of home, digital, trade)
• Develop and execute effective trade marketing campaigns
• Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
• Establishing goals, objectives, and metrics for products by channels / segments
• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
• Lead new product development based on market analysis and business strategies, including brand extensions, packaging design.
• Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
• Coordinating marketing strategies with the sales and programmatic teams
• Developing and managing the marketing department's budget and staffing
• Preparing and presenting monthly, quarterly and annual reports to senior management.

Required Qualifications:

• Bachelor’s degree in Business with specialization in Marketing
• Master’s degree in a related field (Marketing, Business) is preferred
• Minimum of 10 years’ experience in the Marketing field, with at least 5 years in a Managerial position
• Experience in medical and/or pharmaceutical marketing an added benefit

Skills, Knowledge & Competencies

• Solution-oriented; “can do” attitude - Self-motivated; results-driven - Communication and influencing skills - Ability to manage multiple projects simultaneously. - Effective analytical and decision-making skills. - Experience working with and managing multiple external agencies and partnerships, including advertising, digital, external and internal partners. - Demonstrated understanding of principles of market research and analysis to draw valid actionable conclusions. - Must possess ability to be a fast learner, creative, and adaptive - Expertise in using MS Office applications (Excel, Word, Outlook, PowerPoint) is essential and some experience in creative software applications is useful.